Editors Note: This article comes fromBlocklike（ID：iblocklike）, reprinted by Odaily with authorization.
Editors Note: This article comes from
, reprinted by Odaily with authorization.
Sales have soared, and the total sales of CryptoKitties have been surpassed by NBA TOP Shot.
Behind these transaction volumes, we can see that there is a very strong correlation between the roles of DeFi, NFT, DAO, and ETH, and the things that are combined and created are becoming more and more interesting.So, has the long-awaited NFT increment in the industry entered the market?
Recently, the atmosphere of the NFT concept has become hot again, and the atmosphere is getting stronger and stronger. This time, it is the star card of NBA TOP Shot that is relayed from CryptoKitties.
NBA Top Shot is jointly launched by the NBA and CryptoKitties founding team Dapper Labs. The team owns the metadata of NBA games, so that every peak moment on the field is presented in a smooth small video package. These cards show highlights of the NBA season, such as dunks, three-pointers, blocks, etc., allowing NBA fans to buy, sell, trade and collect, which is a blockchain-based collection game.The public beta of this game has only been half a year, and NBA Top Shot surpassed the old NFT project CryptoPunks. You know, it took almost three years for this first blockchain-based collectible to reach more than $100,000 in sales.
(Data source: cryptoslam)NBA Top Shot had its best sales in January 2021 and jumped to No. 1 with $40 million in sales. At present, the buying of star cards is hot, whether it is the ordinary card pack or the cool cat card pack that can produce rare cards, they have all been sold out. In the relevant communities, most users are discussing when the new card packs will be released. Due to the high popularity, the new cards on the cards are sold out immediately.
(Image source: NBA Top Shot)With so many usage scenarios, the innovation displayed by NFT is often eye-catching. At present, most NFT platforms are still mainly based on trading platforms, NFT game projects, and ecological projects of star DeFi protocols.In addition to DeFi players, the users faced by the star cards are fans and fans. This is an increase from other than the original currency holders.
secondary title
Interestingly, in addition to fans from the United States, other NFT concept projects also put their ideas on the fan economy. In mid-January, the Italian football club AC Milan (AC Milan) announced a partnership with the blockchain sports and e-sports platform Chiliz, and will list ACM fan tokens on the incentive platform Socios.com within a few weeks. Holders of ACM tokens will have multiple benefits including direct participation in multiple club voting decisions each season, VIP rewards and experiences, discounts on club and sponsor merchandise, game participation, chatroom experiences, superfan recognition, and more.Similarly, there are upcoming Japanese Street Fighter themed NFT digital trading cards. In December 2020, the supplier of the NFT platform WAX announced a cooperation with the famous game company CAPCOM (Capcom Corporation) to launch a Street Fighter themed NFT digital trading card.Among these new ways of playing, another obvious “fan attraction” effect is the “NFT + blind box” idea.The release of Boss Logics works on Nifty Gateway is a typical blind box unpacking game, that is, a blind box. At the end of January, Boss Logic used these 8 encrypted works of art as the theme of well-known characters in IP such as Marvel, DC, and Odaily Wars. The probability of each painting appearing is 12.5%, and each card pack is priced at $300. A total of 504 packs have now sold out, with a total transaction value of $151,200.
image description
(Image source: Hashmasks)
Who is opening the NFT blind boxThe latest industry report from dappradar Dapp shows that from January 2, 2021 to February 2, 2021, the NFT field of Ethereum has grown from $3 million in December to $33 million in January, an increase of more than ten times. This is only the data for the first month of 2021.image description
(Data source: nonfungible.com)
During the same period of time, the growth of the number of NFT players also showed a certain trend. In September 2020, when the mainstream currency market was relatively sluggish, the number of NFT market players increased steadily. At the same time, the number of opensea daily active accounts broke through the 2019 high in one fell swoop. Subsequently, during the Bitcoin bull market phase from October to November, the overall user scale increment began to fluctuate. From the end of 2020 to the present, the increase in transaction scale is very obvious, and the number of users is picking up compared to the end of last year.In a 2020 NFT industry research report by Boundary, the player scale of the entire NFT market application has achieved a steady expansion of 3-5 times since July 2020. User scale, capital flow, and transaction activity are the driving factors for the asset value of NFT applications. several key factors. This growth is still evident.
DeFi boost, NFT + Fomo sentiment?The highly liquid collectibles such as NFT star cards obviously have more ideal investment attributes, showing the special charm of NFT assets to the current market. Behind the star cards are the expectations of many large-scale markets for encrypted liquidity.Mable Jiang, executive director of Multicoin Capital, has recently posted several tweets one after another, summarizing and analyzing the fan economic phenomenon of NFT:1. Despite the general reluctance to accept a one-year lockup, some speculative whale (big player) is tempted to put a large amount of money in Flows community sale round (Stud) because he loves the NBA.2. If NFT can be standardized split and can be placed in the mortgage pool, such fragmentation of NFT will unlock a lot of liquidity.3. These ideas may seem unrelated, but this may find a good use case for governance tokens. In East Asia (China, Japan, South Korea), there is a term called fan economics. Celebrities will inspire huge purchasing power from fans.4. These fan associations have gradually evolved into complete organizations like trade unions (associations), organizing fan meetings, airport pick-ups, arrival hotel welcomes and other related support activities for the star.5. All the funds of the fan association come from the supporters who join the association (you need to pay the basic membership fee, which can support the normal operation of the association), and some special activities need separate financial support.6. Since everything is evaluated based on contribution, working model tokens work well in this model. The governance part is obviously valuable, not necessarily in terms of money, but helpful to the overall membership. More contributions = more tokens = more voting (governance) rights.7. Another way to assign value to governance tokens is to vote for your supported star collections/works of well-known NFT artists to join an NFT-based lending pool.8. This requires a method and corresponding standards to package and decentralize NFT packages and make them into NFT alternative tokens similar to ERC-20 (turning NFT into FT), so that all NFT tokens can be put into Mortgage in the pool.9. Of course, not all NFTs can be put into the pool, because people can never reach a consensus on the value of artworks. For example, some people cant understand that Mark Rothkos paintings are worth tens of millions of dollars.10. But once the NFT of a star or artwork is voted into the pool, it means that the entire market has to agree with its price.11. Governance tokens can be useful in this case, adding certain works to the pool may mean more people know/approve these works.12. To sum up, governance tokens may release huge potential in the fan economy of athletes, singers, actors or IP creators (Internet celebrities).However, there are also rational voices expressing concern about the fiery status quo of star cards: The annual revenue of the NBA itself is about 8 billion U.S. dollars, while Topshots GMV is 1.8 billion U.S. dollars. This is unreasonable.At the same time, there is also a view that with the rise of Fomo sentiment, more participants in the transaction are still the original speculators in the market.In a survey of 29,574 users by digital currency trading platform Crypto.com, collectibles (47%) and games (33%) were the most commonly used types of NFT tokens. The report also shows that nearly half of the respondents (49%) have invested in NFT and look forward to gaining benefits from it. The interest of these respondents is not limited to NFT, as many as 74% of the respondents admitted to having been regular users of DeFi products.Taking this as a sample analysis, most of the increment of NFT still overlaps with the participants in the original digital currency market.
