Last week, Hassan Sanni, the goalkeeper of the Singapore national football team who helped the Chinese national football team advance to the top 18 of the Asian zone of the World Cup qualifiers, visited Shanghai, participated in a series of activities and accepted interviews from many media. His cordial, humble and friendly image consolidated his popularity in China. His name also frequently appeared on the hot searches on Chinese social media, winning praise from netizens.
Sun Yuchen and Huobi HTX were mentioned many times along with Sonny. On June 14, Sun Yuchen, a member of the Huobi HTX Global Advisory Committee, officially announced the signing of Sonny as Chief Security Officer and Brand Spokesperson through a live broadcast. One is the traffic king of the cryptocurrency circle, and the other is a traffic upstart in the sports world. The picture of the two in the same frame quickly swept the Internet. As the first international head exchange brand to sign Sonny, Huobi HTX seized the opportunity and became the focus that the media could not avoid when reporting on Sonny. At present, more than 100 media have reported on the cooperation between Huobi HTX and Sonny, covering not only blockchain industry media and sports media, but also a large number of mainstream media in China and abroad have followed up on the matter.
Sports marketing is not uncommon in the cryptocurrency industry. In the football world alone, there are many spokespersons who are far more famous than Sonny, including Messi and Ronaldo. As the worlds largest sport, football has a wide audience, a large fan base, and generally positive images of football stars. Signing football stars can not only help companies improve brand awareness, but also convey positive values and enhance user loyalty. How to choose a spokesperson reflects both the vision of a company and the personality of the brand.
Sun Yuchens approach to choosing spokespersons is different from most people. He did not pursue international superstars, but instead focused on grassroots heroes. Sun Yuchen has always recognized and appreciated grassroots culture and paid attention to the discovery of grassroots heroes, which is also reflected in Huobi HTXs brand culture of focusing on user communities.
Sonny is a perfect example of a grassroots hero. He went from obscurity to overnight fame, relying on his solid skills and tenacious professionalism on the court. He is honored by Chinese fans as the Peoples King of Football because his efforts saved the hopes of hundreds of millions of Chinese fans. This is just like an exchange should use reliable technology and rigorous spirit to protect the security of user assets and win the trust of users with long-term outstanding performance. As a peoples exchange committed to building a decentralized exchange, the cooperation between Huobi HTX and Sonny is a match made in heaven.
In addition, signing Sunny may just be the beginning of Sun Yuchens cross-border cooperation in sports. It is reported that as a senior football fan, Sun Yuchen is keen on public welfare and is very interested in charitable donations for Singaporean youth football. At the live broadcast ceremony of signing Sunny, Sun Yuchen asked Sunny many questions related to Singaporean football, especially youth training, and expressed his intention to continue to support grassroots. What surprises will Sun Yuchen bring in the future? Let us wait and see.
