WXY Founder Peter Y: Marketing is Business

11月13日,由基金Sora Ventures 举办的Sora Summit在澳门举行,区块链咨询公司WXY Group 的Founder Peter Y受邀参加了峰会,并做了演讲。 Peter在演讲中提到,WXY在洽谈了300多家区块链企业,为40多个区块链项目提供市场服务后,发现现在很多区块链企业陷入了“为做市场而做市场”的误区。事实上,市场工作应该和企业自身的商业模型相结合,依据企业的发展战略,目标客户等要素来量体裁衣,把握市场宣传的节奏,制定战略。尤其在熊市大背景下,盲目的市场策略不仅是资源浪费,更可能会起到适得其反的作用。
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