Original｜Odaily Planet Daily
Author: jk
Amid the fierce competition among cryptocurrency exchanges, Binance has once again demonstrated its focus and commitment to its users.
Recently, Binance announced that it will launch a new HODLer airdrop program ( the relevant page was launched on July 19, and the first project Banana Gun’s token BANANA airdrop is in progress), which provides BNB holders with additional income opportunities and opportunities to learn about new projects, while also supporting small and medium-sized projects with strong fundamentals and community support.
New HODLer Airdrop Program
According to an announcement on June 19, Binance is about to launch a new benefit for BNB holders, called the HODLer Airdrop Program. Under the program, users who hold BNB and subscribe to regular and/or current products through the Binance Earn platform will have the opportunity to receive airdrops of high circulating supply tokens issued by upcoming listed projects. This initiative aims to further give back to BNB holders while supporting small and medium-sized projects with strong fundamentals and organic communities.
The announcement explicitly mentioned the article Observation and Reflection on the Current Situation of Highly Valuable and Lowly Circulating Tokens which went viral some time ago. As for the general market situation of high valuation but tight liquidity, it can be seen that this operation is a measure taken by Binance to deal with the current situation, especially to deal with the trust issues of users in the listing of new coins. This measure is not only to distribute benefits to Binances BNB HODLers, but also a measure to allow users to understand highly valued projects and the technical logic behind them, thereby breaking the vicious cycle of users rejecting all new projects just to avoid taking over.
Specifically, users only need to use BNB to subscribe to regular or current earning products to automatically participate in the airdrop plan. Binance will issue an announcement before the airdrop begins and calculate the average BNB holdings of users in earning products through random snapshots to determine the reward distribution. Eligible users will receive the HODLer airdrop rewards directly in their spot wallets within 24 hours after the airdrop is announced.
It is worth noting that BNB assets participating in the coin-earning product not only have the opportunity to receive airdrops, but also continue to enjoy other regular benefits , such as the qualification to participate in Launchpool and Megadrop and exclusive discounts for VIP levels. This one fish, two kills gameplay allows users to get a large number of new project participation opportunities while holding BNB, so as to have the opportunity to truly understand the valuation logic and technical narrative behind the project.
Community user Sha Po Lang compared the gameplay of Binance Launchpool, Megadrop, and Hodler Airdrop as shown below:
On this basis, another benefit of Hodler Airdrop is that it unlocks a new portion of tokens for BNB users as soon as the market opens, making the opening price more reasonable.
What are the features of the first project, Banana Gun?
Banana Gun can be summarized in one sentence - a low-threshold, automated, and secure token sniping (buying) robot.
For a more complete introduction, please see Understanding the first Binance HODLer airdrop project Banana Gun in one article .
The Trump concept meme has recently become popular, bringing about a new round of money-making effects, especially on the mainnet. If the ETH ecosystem continues to be popular in the future, taking advantage of the ETF approval to expand the wealth effect, it will bring in more funds, and the prosperity of its on-chain ecology will also drive more speculators to use Bot-type tools.
Further combined with Banana Guns own positive fundamentals and continuous actions such as high dividends, re-optimization, Web APP launch, and marketing activities, it can be said that it has become the first choice for Hodler Airdrop, with the right time and place.
BNB’s past trends and correlation with key events
BNB price trend over the past year. Source: Coinmarketcap
Since coming out of the $200-300 range in the middle of last year’s bear market, BNB has risen very rapidly in this bull cycle.
From the launch of opBNB to the resignation of CZ as CEO, the reconciliation with regulatory forces and further global compliance have put BNB on the fast track of value discovery in the bull market.
In March, BNB officially broke through $600, and has been fluctuating between $500-600 since then, breaking through $700 in early June. This increase is about 135% compared to last year, exceeding Bitcoin and Ethereum in the same period. Currently, BNB ranks fourth in the world in terms of market value, with a total market value of $83.9 billion, far higher than other exchange platform coins.
What this reflects is Binances unshakable position as the worlds number one crypto exchange. In terms of market share, Binances market share has even increased slightly this year, from less than 40% at the end of last year to about 45% today. In terms of trading volume, Binances trading volume even reached the trillion level in March this year, and then in April and May, it was also at the level of 500 billion to 600 billion, which is in line with the trend of BNB. It is not difficult to see that the increase in BNB holdings and price trends also reflects the confidence of currency users in Binances market position. 
Launchpool and Megadrop
The most exciting thing about the new BNB holders’ rights is that they will be compatible with previous rights. As for Launchpool, which has been online for a long time, several newly launched projects are hot projects that led the cryptocurrency circle at a certain time: IO, NOT, REZ, OMNI, etc. The rights of mining these tokens have brought real benefits to BNB holders.
Previous projects on Binance Launchpool. Source: Binance
According to Odaily Planet Daily, several previous Launchpool projects have achieved an absolute rate of return of more than 1% and an annualized rate of return of more than 100%, such as SAGAs annualized rate of return of 236%, ENAs annualized rate of return of 167%, AEVOs data reached 105%, PIXELs data reached 102%, and ALTs data reached 158%. In comparison, BNBs average mining rate of return is about 136%, which is much higher than most DeFi strategies and products on the market.
If you need to view more detailed data on mining yields, you can read the previously published analysis article 12-period data deciphering Binance Launchpool: BNB or FDUSD? How to choose long-term and short-term strategies? The conclusion of this article is that although FDUSD is an alternative for short-term returns, BNBs advantages are fully reflected in long-term holdings, and its appreciation potential brings multiple benefits to holders.
At the same time, the new Megadrop also brought a lot of gains to BNB holders; from the perspective of the BounceBit project, the supply reserved for the Megadrop project accounted for 8% of the total supply, and the second phase of Lista gave Megadrop a share of 10%.
In comparison, investors and consultants account for 19% of the token economy, and airdrops only account for 10%. In other words, by participating in Megadrop, BNB holders actually get priority rounds and rights that were previously only available to investors and KOLs. Or, BNB holders can actually share part of the airdrop tokens through the Megadrop channel without having to go through the large amount of airdrop operations, concerns about witches, competition from a large number of studios and furry parties, and uncertainty about returns. By sharing this part of the revenue with BNB holders, the project party gets attention, Binance gives users enough rights, retains popularity and participation, and users realize profits. This may be why BounceBits event had more than 57,000 users participating in two days, and the Lista project even broke through 45,000 in half a day, among which BNBs holding rights are self-evident.
With the triple benefits of Launchpool, Megadrop and HODLer airdrop, BNB holding will undoubtedly become a popular choice for investors. By participating in Launchpool, users can get priority access to new tokens; in Megadrop, users have the opportunity to share a large part of the exclusive Megadrop token rewards in the new coins; and HODLer airdrop provides additional token returns for users holding BNB.
These multiple benefits not only increase the holding value of BNB, but also provide investors with abundant income channels, further strengthening the attractiveness of BNB as a crypto asset.
