Facebook can't bear the pressure of data leaks for internal reshuffle, and the new engineering director of the blockchain department

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Can Blockchain Technology Restore Facebook Users' Trust?

according toCCNaccording toLinkedInNews, recently, Facebook appointed senior engineer Evan Cheng as the engineering director of the blockchain department. according to his

The page shows that Cheng has been working at Facebook since November 2015 and has been working in Facebook's programming language and operations department. It is worth mentioning that he has worked at Apple for more than 10 years and is one of the inventors of LLVM (LLVM is a compiler that generates code for Apple devices). Additionally, Cheng has experience as an advisor to blockchain start-ups.

Mark Zuckerberg had on his Facebookexpressexpress

, centralization is a key issue today, and he will study blockchain technology to accelerate decentralization and "put more power in the hands of the people." Moreover, he also believes that this reorganization is the largest reorganization since its establishment 15 years ago, and the establishment of the blockchain department is only part of the reorganization.

The Facebook Group reorganization will split into three main divisions:

1. Application family (including Facebook, Instagram, Whatshp and Messenger, etc.)

2. New platform and infrastructure (including blockchain technology team, augmented and virtual reality team, enterprise technology and artificial intelligence team, etc.)

3. Core product services (this department is responsible for shared resources such as advertising, data analysis and security, etc.)

Additionally, the core apps of WhatsApp, Messenger and Facebook have all but recently appointed new leaders.

In this reorganization, the Facebook group pointed out that the focus is on improving the leakage of user privacy. But those changes are essentially the result of the scandal Facebook is facing.

According to allegations made by whistleblower Christopher Wiley, the data analysis company Cambridge Analytica collected the data of 50 million Facebook users through a psychological test application called "this is your digital life" posted on the Facebook platform. . Use these user data to create profiles, analyze their psychology, etc., in order to influence the wishes of voters.According to The Times

After Trump won the 2016 presidential election with some help from the company, Alexander Nix, the company's chief executive, began marketing its services to more clients in other countries.

The U.S. committee has repeatedly asked Facebook how the companies obtained and held user data from its site, and whether the data was obtained without users' consent. But Facebook's answer was always ambiguous. A British parliamentary committee has also issued a subpoena to Mark Zuckerberg asking him to explain the data breach. But Mark Zuckerberg declined to attend, sending only two of the company's top executives to the UK.

Some people think that Facebook has violated the user agreement and violated the privacy of users, so it has been strongly criticized by public opinion.

In response to the data scandal, Facebook has made three major improvements in the hope of regaining user trust.

However, this move is a temporary solution, and the data is still stored in Facebook's central database. This time, although Facebook has not announced any specific plans for using blockchain technology on the platform, it aims to use the distributed and anonymous features of blockchain to more effectively protect user data.

(I am Yannan, a reporter from Odaily. I am exploring the real blockchain. Please add WeChat nangua421262 for breaking news and communicating. Please note your name, unit, position and reason.)