At the end of the year, the blockchain routines have a big bottom, and this is how the bubble blows up
In 2018, which was regarded as the first year of the blockchain explosion, at the end of the year, we looked back and found that the blockchain industry was in a mess. In this year, there have been huge differences in people's views on blockchain technology, and more and more people have begun to suspect that blockchain is a pseudo-technology.
The most common doubts,Blockchain is not the only solution to current market pain points, it is essentially a distributed database technology, and there are many alternative options for technical solutions to those market pain points.
On the other hand, the slump of the digital currency market and the shattering of the myth of creating wealth have shaken the "faith" of most speculators. Coupled with the layoffs of blockchain companies at the end of the year, fewer and fewer people persist in this industry.Woolen cloth?Woolen cloth?
The blockchain chief (ID: cmcmbc) found that,In 2018, a large number of blockchain projects are all streaking for profit. Through strong packaging and PR capabilities, the project party turns conceptual ideas into projects that are "ready to land" and then raises funds from "believers" in the community. By hiring fabricated founding teams, global roadshows, celebrity platforms, international conferences, landing on NASDAQ big screens, and "cooperation" with well-known companies, etc., keep telling investors that they will be the next technology giant and are always ready to change the world. . It is undeniable that these project parties have contributed "wisdom" to the chaos of 2018.
1. Strong community fundraising and weak fund use disclosure
At the beginning of the year, the news related to the community at 3 o'clock continued to refresh the screen, which brought huge traffic to the blockchain industry. The community has been constantly mythological, and once rose to the "soul" of the blockchain and the carrier of consensus.
The project party has increased investment in community building, and the fission of the community has shown a tendency to start a prairie fire. Projects with hundreds of thousands of community members abound. I was forced into at least dozens of communities a day, and the news easily exceeded 10,000. Most of the chat content was about ICO fundraising, currency value estimation, and the myth of getting rich with thousands of times the currency, etc.
Coupled with mainstream media coverage of bitcoin’s skyrocketing price, some willingness to invest is inevitable. The project party only uses the fissioned social network as the carrier to shape the project's "consensus" spirit, so as to complete the brainwashing of ordinary investors to obtain investment. If you want to know the plan for the use of funds raised by the project and regular financial disclosure, then you are very likely to be educated by the project party and suspect that you are an unqualified blockchain investor.
The loophole of this routine is that projects race against time to raise funds, ready to change the world, but never dare to publicly raise funds, use planning and make regular financial disclosures. After the projects that raised a lot of funds in the early stage broke down seriously after going online, becauseThere are not a few cases where there is no disclosure of the use of raised funds and supervision of the flow, and there are many cases where they directly choose to run away.What's more, they directly take advantage of this loophole and use the concept of blockchain to lure investors into fraudulent pyramid schemes. These have caused investors to suffer huge economic losses.Such as Superstar (MXCC), Arts, Space Chain (Space Chain), Film and Television Chain (MDC), Hero Chain (HEC), etc.
2. Strong packaging and weak technology research and development
Why are most of the blockchain projects on the market like scam projects?In the final analysis, the project party vigorously packaged and publicized through global roadshows, celebrity platforms, international conferences, landing on the Nasdaq big screen, etc., to stabilize the confidence of project investors, so as to carry out so-called market value management (cash out and "cutting leeks") . There are mainly two genres here, one is to take the international route, and the other is to take the domestic route.
The mantra of the international route: We are a project in Silicon Valley (or others), we insist on blockchain technology research and development, and will not be affected by digital currency.The core line of international packaging is to spend money to hire or fabricate the qualifications of the founding team members, and promote it as a foreign blockchain project rooted in Silicon Valley and other places. The founding team insists on the research and development of the underlying technology; Blockchain technology landed.
The project party took advantage of the Chinese people's long-standing prejudice that foreign technology is stronger than domestic, and distorted the new technology of blockchain into that foreign countries are stronger than domestic ones (at present, it seems that the accumulation of blockchain technology in all countries is at approximately the same starting line. ), thereby enhancing the image of the project itself, and even "effectively" avoiding the potential rights protection risks of domestic projects.
Compared with projects that take the international route and respond to everything with "we are a project in a certain place based on the research and development of blockchain technology", domestic packaging promotion requires a lot of work. The core route of domestic packaging is to obtain investment from well-known investment institutions or blockchain capital, participate in various blockchain conferences, report project-related news in mainstream media magazines, hold various meetups, and continue to launch exchanges (including unknown exchanges) ), online and offline joint activities, media interviews, etc.
The usual mantra of domestic strong publicity blockchain projects: We have never abandoned all investors, and the team is doing things in a down-to-earth manner, For example, if the token is listed on an exchange, a media magazine report, etc., please pay attention to the weekly/biweekly/monthly report of our project, which also contains our latest technological progress.
There is nothing wrong with the strong publicity of the project. It should have been a good thing to convey the real progress to the outside world, but in 2018 it became a farce for publicity, and there was no breakthrough in technological research and development under the empty shells. With such a strong publicity, the project party forcibly portrayed itself as a MLM scam project.If you want to know about the technological development progress of these projects, the project party will most likely throw you a Github with a large number of direct references (forks). As for the bright core technology that was publicized in the early stage, most of the project parties use the reason of preventing plagiarism or loophole detection, and finally tell you that the core technology code is not open source.
3. Strong strategic cooperation and weak implementation cooperation
2018 is a year of strategic cooperation for blockchain projects. In the market, nearly half of the cooperation announced by most projects is strategic cooperation, and there is no news about the progress of follow-up cooperation.
A while ago, there was a joke circulating on the Internet, how do blockchain projects brag?"We have reached a strategic cooperation with Alibaba" = we use Alibaba Cloud, "we use Google authentication technology" = we use Google Authenticator.Behind the joke is that the project side is too eager to be recognized by the audience, coupled with the low professionalism of blockchain practitioners (including most technical personnel), and the practitioners' accumulation and cognition of blockchain technology are weak, so they are staggering. Instead of carrying out practical cooperation, they blindly talked about some empty-headed strategic cooperation. The loophole of this approach is that strategic cooperation is flying all over the sky, and follow-up progress is silent.
To sum up the above three points, if you carefully check the 2018 project reports or weekly/biweekly/monthly reports, you will be able to find these high-frequency words: tens of thousands of people in the community, constantly optimized and updated webpages/interfaces, research and development APP/DAPP, theory of preparation for practice, a large number of strategic cooperation... As for the announcement of the project party on the use of its own fundraising, the disclosure of technological research and development breakthroughs (excluding unpracticed theories), and the disclosure of practical cooperation progress, there are only a handful of announcements.
In the darkest year of the blockchain industry in 2018, some interesting blockchain implementations have also occurred in China, the most representative of which are blockchain electronic invoices, blockchain judicial deposit certificates, and blockchain cross-border remittances wait. Looking forward to the new year, blockchain technology may be verified in large-scale multi-person interaction scenarios with the help of the rise of mutual aid platforms, and even reversely promote the update and iteration of blockchain technology. Regulatory agencies may need to effectively intervene in complex issues such as Token classification and confirmation, and project fundraising disclosure. In terms of cooperation, it is necessary to return to the specific business level, continuously polish products through pragmatic cooperation, and complete the accumulation of blockchain technology. In general,2019 will be a year for the blockchain industry to scrape bones and cure poison, and to test and verify commercial applications.
