As early as May last year, the state issued a programmatic guidance on the domestic cycle, pointing out that it is necessary to focus on stimulating domestic consumption to promote future economic growth. Domestic tourism should make a fuss about innovation, accelerate the digital transformation of the industry, and achieve high-quality development.
This years Qingming holiday, due to the accumulated travel demand of not going home during the Spring Festival and spring outing travel demand, domestic tourism travel has ushered in a small peak of traffic, reaching 102 million person-times, and achieving domestic tourism revenue of 27.168 billion yuan. The popularity of tourism has also driven local catering, accommodation and other consumption, which has rebounded significantly year-on-year in 2020. After testing the waters of the Qingming Festival, the May Day holiday with a five-day holiday is expected to reproduce the grand occasion of the old Golden Week. According to forecasts from relevant agencies, the number of people traveling on May Day this year is expected to exceed 200 million, detonating the long-standing demand for long-distance and long-distance travel, and inter-provincial travel will usher in a big explosion during the May Day holiday.
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The credit system of supply and demand sides urgently needs to be restructured
In todays 100-billion-dollar tourism industry, online travel agencies, traditional travel agencies, and OTA platforms such as Ctrip and Qunar play an important role. Although the traditional tourism industry has achieved a great leap after being transformed in the Internet age, there are still many stubborn diseases.
First of all, passengers, as the most valuable participants, do not get the value they deserve, and often become passive recipients, who can only be at the mercy of platforms and merchants, and there is a bilateral credit crisis with merchants. News of tour guides and travel agencies ripping off customers is not uncommon.
Secondly, in the ever-changing industry, almost all transactions in the tourism industry in the Internet era are monopolized by top OTAs. In addition to the risk of data leakage, there are two major problems that plague the development of the industry: on the one hand, because of the high cost of traffic promotion, Suppliers are forced to lower costs, so naturally they cannot provide tourists with a more pleasant travel experience; on the one hand, in order to make up for the cost, suppliers of travel services have to earn various intermediary fees and service fees, which virtually increases the travel of tourists cost.
Finally, at present, some suppliers of tourist attractions have problems such as discrepancy between some bidding rankings and actual values, false publicity, and hidden charges. In addition, it is difficult to supervise and track the uncivilized behavior of tourists who have been repeatedly banned.
first level title
Smart cultural tourism subverts the industry ecology
Blockchain technology has the characteristics of decentralization, non-tampering, full traceability, traceability, collective maintenance, openness and transparency, etc. It can ensure the honesty and transparency between passengers and travel service providers, and provide mutual trust for both parties. Reciprocity lays the foundation, so that the upstream and downstream of the industrial chain, such as merchants, consumers, and other participants, can sustainably promote the healthy development of the industry.
1. Reconstruct the credit system of the tourism industry and standardize the order of the tourism market
Due to bidding rankings, many tourist attractions have problems such as inconsistency between actual value and grade, false publicity, hidden charges, and scenic spot safety, which have repeatedly stimulated the fragile nerves of tourists. The traceable, non-tamperable, open and transparent attributes of the blockchain and the support of smart contracts will help the tourism industry establish a new integrity mechanism. Let tourists, tourism companies, etc. will spontaneously maintain their own tourism credit qualifications, making the ecological environment on the chain cleaner, which is expected to solve problems such as uncivilized behaviors of tourists and dishonest behaviors of tourism companies, and further improve the credit system of the tourism industry. Market The order is further standardized.
2. Save the cost of all parties and promote the industry to reduce costs and increase efficiency
Tourists can query scenic spot information and order tickets on the blockchain technology-based tourism platform. The authenticity and reliability of scenic spot and ticket information are guaranteed through the decentralization, non-tamperable and open and transparent features of blockchain technology. There is no need to pay additional intermediary fees, which greatly reduces transaction costs and improves transaction efficiency.
At the same time, in cross-border travel scenarios, travel service providers can flexibly, safely and efficiently make zero-fee cross-border payments by using blockchain smart contracts. Various expenses such as intermediary fees and remittance fees borne by travel service providers will also become a thing of the past.
3. Eliminate false information and give tourists multiple identities
In the past, suppliers in various industries such as hotels and travel agencies made false evaluations of sellers’ services on online platforms in order to compete for tourists, which prevented tourists from obtaining real information. The non-tamperable modification of blockchain technology effectively avoids the spread of various false information, because as long as false information appears, it can be traced and deposited on the chain, which will have an important impact on the credit and transactions of those who publish false information.
In addition, tourists are no longer just tourists, but also judges and managers. They can exchange local characteristic tourism and service information through the blockchain, and comment and score tourist attractions and product sellers.
4. Broaden horizons and bring new imagination space
Under the empowerment of the blockchain, the existing tourism production relationship can be fundamentally changed: First, the blockchain will make the source and authenticity of the products traceable, reducing the risk of tourists buying fake and inferior products. The probability of unsafe products makes tourism shopping more practical; second, by recording tourism information in each block, information interaction between various regions can be constructed, and tourists can directly enjoy the characteristic experience of the tourist destination.
5. Protect tourist information and ensure privacy and security
During travel, tourists usually need to provide personal data to travel suppliers in order to be able to obtain expected services. Regardless of whether the data entry process is manual or automatic, the process takes considerable time and effort, and there is no guarantee that your personal information is safe.
epilogue
epilogue
At present, in our country, there are not many explorations on the combination of blockchain and tourism. But there is no doubt that the emergence of many new technologies, such as blockchain and big data, has begun to profoundly affect the development of the tourism industry, bringing attractive tourism products and innovative management methods to the tourism industry, giving birth to A new business model has been established.
While blockchain + tourism is changing the traditional tourism industry, it also brings a good survival experience to all participants in the industry, promotes the transformation and upgrading of the tourism industry, and finally creates a sustainable development. win-win ecosystem. As a pioneer in the blockchain industry, Wanglian Technology will help the tourism industry to create a whole-industry ecological blockchain, allowing food, housing, transportation, travel, shopping, entertainment and other industrial elements as well as tourism administrative departments, financial institutions, and related tourism organizations And institutions, etc. are all on the chain, creating an ecological blockchain for the entire tourism industry, and casting the tourism center of the city.
In the future, I believe that with the accelerated integration of blockchain technology and the tourism industry, it will surely bring a new perspective to the holiday economy and new development opportunities for the tourism industry. Tourism enterprises should also integrate new technologies and adapt to the new environment in order to win new opportunities for development in the digital age.
