Olympics + NFT + fan economy =?

Interpretation of Hot Spots—Olympic Games + NFT + Fan Economy =?

The British Olympic team has become the first team to launch an NFT for fans at the Tokyo 2020 Olympics.

Team GB (British team) cooperated with NFT provider Tokns to launch an NFT store🏪, which will display all the legendary moments, videos, photos and other NFT works of the British team at the Tokyo Olympics, and support fans to pay a fixed price in encrypted currency or legal currency Buy 💰. Legendary gymnast Max Whitlock from Team GB has announced the launch of a personal NFT as part of the Team UK NFT store. Under the current agreement, Team GB's partnership with the Tokns will begin at the Summer Olympics and run through to the Winter Championships in Beijing in 2022.

Following the Metaverse, the combination of NFT and sports🏟️ also ushered in new opportunities. It is now during the 🇯🇵 Tokyo Olympic Games, and the whole world is paying attention to the Olympic Games under such a special background. This will boost the trend of combining NFT with sports.

At present, sports NFTs on the market are mainly concentrated in three directions: 🎮 sports games, sports collectibles and fan economy.

The leading party of sports NFT often needs to obtain the authorization of the event or player (team). Once it signs the cooperation of super sports IP, its fan base will boost the development of sports NFT. From this perspective, there is a natural fit between the token consensus in NFT and the fan economy of sports stars or events🙏.

The value of sports NFT mainly comes from mapping the original value of sports assets, liquidity premium and fan consensus. In the final analysis, sports NFT collectibles, VR+NFT and fan tokens are all extensions of the fan economy. Behind this is the need for fans to interact with their favorite games, teams, players, and fan interactions.

🆙 Understanding and meeting the needs of fans will be the core issue that sports NFT practitioners need to think about.