The ENS airdrop feast ignited the encryption circle again. Why is ENS so hot?
Author: Chen Zou
Author: Chen Zou
Ethereum Name Service Ethereum Domain Name Service, the abbreviation is the familiar ENS. After a recent round of "generous" is no longer enough to describe the airdrop, the project has once again ignited the encrypted public opinion circle. Money is always the easiest way to arouse public opinion A tool for ripples, and a rich myth even more so.
The ENS project launched an airdrop portal for its newly issued native token on Monday. (Airdrop is a token distribution method that motivates early users. It refers to rewarding some circulating tokens to Ethereum addresses that meet certain conditions, such as holding certain NFTs, etc.) ENS NFT (ENS domain name) holds Those who are currently eligible to apply for tokens, the airdrop will be allocated to the .eth secondary domain name registration address that has been registered or is currently valid. The weight of the airdrop is mainly calculated based on the account rather than the domain name. The formula is 0.27 multiplied by at least one ENS domain name , plus 0.067 multiplied by the number of days until the domain name expires, if the account additionally sets reverse resolution, the above result will be multiplied by 2.
Gradually, some people began to share their achievements:
Most people praised the generosity of ENS, and in addition to these news celebrating the airdrop, the most widely circulated one is "a Chinese blockchain media intern received a huge airdrop", a Chinese community builder ( At the same time, he is also a blockchain media intern and has created many ENS Chinese tutorials) was successfully selected as an ENS contributor and received 46,000 contributor airdrops. The user is quite young, currently studying in university, and has not invested a large amount of capital in the encryption market for investment. Through his enthusiasm for the things he loves, he has realized the legend of wealth and freedom.
The news instantly stirred up waves of waves, and in addition to praise and envy on encrypted social media, there was also more belief. Many people have said that as long as you stick to your beliefs and work hard for it, the encryption circle is never stingy with rewards, but everyone has different ways of getting rewards.
In addition to the huge airdrop detonating the market, the interaction between ENS and Coinbase provided fuel for the rise of ENS currency price again.
Coinbase's official Twitter became the ENS marketing ambassador on Tuesday, promoting the ENS airdrop and applying to become the governance representative of the ENS DAO. Regarding the specific terms in ENS Constitution 644, Coinbase agreed that name ownership is an absolute right, that registration fees exist as an incentive mechanism, that ENS revenue funds be used for other public goods, and that ENS integrate the global naming system. Said that his world-class identity team is focused on defining and building leading identity standards that can help ENS and the encryption ecosystem to develop to benefit the wider encryption ecosystem.
Although the ENS core team said before that they would not contact the exchange to list tokens, the enthusiasm of Coinbase made it a sure thing for ENS to be listed on its trading platform. The increase of more than 100% was completed within a day.
first level title
Why is Ethereum Name Service so hot?
To understand the explosion of ENS, one needs to understand the upsurge of Internet domain name transactions in 2003. When the IT industry was recovering rapidly in 2003, men.com was purchased by an American company for US$1.3 million, which instantly ignited the domain name trading market and set off a wave of domain name speculation that lasted for quite a long time. In August this year, Budweiser bought the Beer.eth domain name (ENS domain name) for 30 ETH (about 95,000 US dollars at the time, now worth nearly 150,000 US dollars), is it very similar to it?
Behind the human-readable domain name is the name of a computer or computer group on the Internet consisting of a string of characters separated by dots, which is used to identify the electronic location of the computer during data transmission. Because these character addresses are very unfriendly to users and almost impossible to remember, Domain Name System, namely DNS, Domain Name System appeared. Designed to convert computer-readable addresses into human-readable addresses.
The value of these domain names often comes from social consensus, which is why "men.com" was bought by a company at a sky-high price of 1.3 million US dollars, because Men is a word so common that anyone can understand it, and it has a social consensus value. Domain names such as Amazon.com and Apple.com are more of a brand value, and of course these values still come from consensus.
Then let's look back at ENS. ENS plays exactly the same role as DNS on Ethereum, that is, the translation between machines and humans. Usually the wallet address of Ethereum has a hexadecimal string similar to 0x56bhcsk568699b9, which is why the names of many CT KOLs start with 0x. For machines, hexadecimal addresses are obviously reasonable, but for human users, it is difficult to even enter these addresses, let alone memory. So ENS came into being, which translates anti-human hexadecimal strings into human-readable addresses, such as Bitpush.eth.
Anyone can participate in registering a domain name. There is no maximum limit on the renewal time, but there is a minimum renewal time of 28 days.
In terms of cost:
Names with 5 characters or more have an annual renewal fee of $5/year
4 character name costs $160/year
3 character names cost $640/year
Nick Johnson and Alex Van de Sande of the Ethereum Foundation launched the initial development phase of ENS in early 2017, and ENS was spun off as an independent organization in 2018. Currently, it is currently managed by True Names LTD, a non-profit organization based in Singapore, as an open source project.
This article is from Bitpush.News, reproduced with authorization.
This article is from Bitpush.News, reproduced with authorization.
