I. Introduction
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I. Introduction
Play to Earn, referred to as P2E, also known as playing gold, is a concept of earning while playing. With its characteristics of quick learning, low threshold and easy dissemination, catch the express train of Gamefi and quickly enter peoples field of vision. It changes Pay to Play in the traditional game industry, and provides players with a new way of thinking for the concept of krypton gold in games.
For everyone who loves and knows how to play games, this new game model of low/zero investment, high return has quickly been widely recognized, especially in developing countries such as Southeast Asia, where more and more People began to try this gold-making model to earn income.
When it comes to strike gold, you have to talk about Axie Infinity. The game mechanism is very simple and the style is cute. Players need to have at least three Axies (game characters) to form the starting lineup before they can participate in adventure mode or arena mode to fight and win SLP (the token of Axie Infinity) and convert it into cash to make money.
Game guilds came into being. Players who want to play games but lack resources are called Scholar. The guild gathers resources for them. Scholar helps the guild earn tokens and get a certain share. In addition, supplemented by a certain amount of community management work, the mutually beneficial and coordinated development relationship between Scholar and Guild, a virtuous circle in the long run, may play a pivotal role in the Play To Earn economy.
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2. Detailed Explanation of Popular Guilds
2.1 Yield Guild Games
List of guild information
(YGG) is currently the leader in the blockchain game Dajin Guild track. It operates and governs in the form of DAO, and invests in NFTs based on virtual worlds and blockchain games. The goal of YGG is to maximize the value of NFT assets used in chain games. Its protocol is automated through smart contracts, and consensus is reached through DAO based on governance recommendations and token holders distributed network voting.
YGG Guild was founded in December 2020 by 3 co-founders: Gabby Dizon, Beryl Li and Owl of Moistness. Gabby has been deeply involved in the mobile game industry since 2004. He entered the blockchain in 2018 and released the chain game Battle Racers. He is a recognized leader in the chain game industry.
YGG has disclosed three rounds of financing, totaling US$20.925 million. Its token $YGG will be launched in July 2021. It once conducted an IDO on the SushiSwap MISO platform and raised $12.5 million.
YGGs social activity has always been relatively high. Recently, it has held several spaces on Twitter to answer questions from the community. The channel and role settings in Discord are also very complete. In addition to the games that YGG participated in and invested in, there are also many other popular game channels. Members can freely choose the channels they are interested in for discussion and communication.
The governance model of YGG DAO is to customize SubDAO (sub-DAO) for participating games, such as: League of Kingdoms (YGGLOK) and Splinterlands (YGGSPL), etc. Each sub-DAO will have its own independent economic model and governance model, but still contribute revenue to YGG DAO as a whole.
2.2 Merit Circle
Merit CircleThe sub-DAO has an exclusive responsible player to manage the corresponding game assets and tokens, and can borrow NFT from the YGG treasury. However, the current management method of YGG is relatively centralized, and the misappropriation of assets requires at least two of the three co-founders to sign.
YGG, as the leading project in the chain game Goldsmithing Association, initially filled an obvious gap in the industry. YGG has developed to the point where it is not just a goldsmithing guild, but a multi-faceted entity, which is partly NFT foundation and partly NFT agriculture. It can even be seen as a recruiting agency for the virtual world, forming a scalable blockchain and crypto asset entry for players.
is a Metaverse Decentralized Autonomous Organization (DAO) whose mission is to build the Metaverse by changing the game and empowering people to be a part of it. Incubated by Flow Ventures, the organization mainly invests in the metaverse, including scholarship programs, purchasing metaverse land, etc., and providing educational services to its own community.
The CEO of the team is Marco van den Heuvel, who has been engaged in marketing investment. The other two co-founders are also founders of private investment funds. It can be seen that the team has extensive experience in investment. The members of the team are distributed all over the world, not only engaged in the encryption industry but also elites from other industries, which allows everyone to have a better pillar to build the Merit Circle organization.
Among them, Merit Circle adopts an open and transparent DAO governance method, and the structure is divided into: MainDAO and SubDAO, and VaultDAO. Users join the game guild and become a member of DAO by applying for and receiving Axie Infinity scholarships or purchasing MC tokens.
MainDAO is mainly for operations; SubDAO is to ensure the continuity and expansion of in-game strategies; VaultDAO is mainly to deploy different ways of using revenue.
This model enables token holders to create, discuss and vote on proposals on the governance forum.
The token of Merit Circle is $MC, with a total supply of 1 billion pieces. Except for the public offering tokens, other allocations have a lock-up or linear release mechanism. The initial circulation is 79 million MC. And tokens will be distributed in a Token Generation Event (TGE) to the following stakeholders within the DAO:
At present, the main purpose of the token is DAO voting governance. As of 2022/03/03, the token is $2.33/piece, with a market value of $154,715,889. The current pledge amount of the Web3 game community exceeds $156 million.
The Merit Circle guild’s income is generally used to buy back MC tokens, and part of it goes into the treasury, while the rest is destroyed. This way can better support the development of the ecosystem, make players confident in the project and increase user stickiness.
Merit Circle can earn benefits in the following ways:
building products and services;
Lend NFT to players to get some game rewards;
Early investments in games and infrastructure;
As of 2022-3-2, the main game projects of the guild include Vulcan Verse, Axie infinity, Sidus Heroes and other games. The official twitter fans have reached 97.4k, the number of Discord members exceeds 28k, and the number of daily online users is not less than 4k.
At present, it has received the support of many large institutions, and has also reached a strategic partnership. The well-known partners are as follows:
Merit Circle has invested in more than 30 projects so far, and realized millions of dollars in profits and unexpected income. In the future, it will study various Gamefi games to choose investment and establish a good relationship. In the future, the Merit Circle ecosystem and brand will be further developed.
2.3 PathDAO
PathDAOIn addition, dozens of games will be released in playable versions this year, aiming to attract more gamers.
Merit Circle Guild has grown into some of the biggest players in the industry in just a few months and has developed a large community through its scholarship program. In Merit Circle DAO, you can really feel the charm of the decentralized community. It is the key to distinguish the Web 2.0 closed enterprise from the Web 3.0 open encrypted metaverse. I believe it can bring a different future and development to the game industry prospect.
It is a decentralized community game guild, which aims to provide Scholars with career development opportunities and money-making opportunities, supplemented by in-depth research, community participation and operation, and becomes an investment and management organization in the Metaverse.
Since its establishment in October 2021, the founding team of PathDAO has been relatively complete. Most of the team members are from Malaysia and Singapore. They have their own strengths in the fields of cryptocurrency, blockchain, games, and computers, and they have rich experience in the industry.
CEO Jansen Teng mined its first blockchain in April 2016, and was also an early user of Axie Infinity. He founded the Malaysian P2E Association with about 50 Scholars. Both COO Weekee Tiew and Chief Game Officer Wei Der Lim have invested in DeFi, NFT, blockchain, and cryptocurrency.
6 months to achieve 15-40 times the portfolio returns. CTO Wei Xiong, graduated from Imperial College London with a masters degree in computer science. He has worked as a developer and data engineer for a technology giant company, and has led the design of NFT art ports.
Most of its consultants come from the financial technology industry, helping its trade union develop into a mainstay in the Malaysian and Indonesian markets.
As of 2022-02, PathDAO has a total of more than 5,100 Scholars, mainly from 6 games: Axie Infinity, Vulcan Forged, League of Kingdoms, Thetan Arena, Mini Royale and Pegaxy. The games currently planned to cooperate include Illuvium, EmberSword, Angelic and other 21 games. The community has approximately 41,000 members.
Seed rounds from Defiance Capital, Merit Circle, LVT Capital, Stakez Capital, Master Ventures and NewTribe Capital have closed for an undisclosed amount.
PathDAO issued a total of 1,000,000,000 (1 billion) $PATH tokens. The tokens will be distributed to DAO stakeholders, and token holders will also have the right to speak on the future development of PathDAO. With the assistance of consultants, the creation team will guide the development of DAO until the community finally takes shape and realizes true decentralization.
PathDAO releases Genesis NFT: OurPath. In the context of East Asian philosophy, Path means to express the cognition of life through personal experience. Following this concept, the OurPath NFT generation method is very novel, allowing users to enter sentiments within 50 words to determine the final icon of the NFT.
A total of 1,875 coins have been issued. As of 2022-03-03, the total market value is 10.2eth, and the floor price is 0.012eth. OurPath, as PathDAOs creation NFT, conveys PathDAOs philosophy of seeking development and exploring progress for guild members.
In addition, PathDAO has positive interactions with other NFT communities, such as: Punk, BAYC, genesis Cyberkongz, mysic axie, etc. PathDAO community members participated as early builders.
2.4 GuildFi
GuildFiAt present, PathDAO has announced the plan for the first three quarters of 2022. It is not limited to game services, but focuses more on community building and consulting, and the incubation of investment institutions. Ultimately, it hopes to transform from web 2 to web 3 on a global scale.
But at present, its main markets are still in Malaysia and Indonesia, and the scale and influence of the guild are temporarily not comparable to YGG and Merit Circle. In the future, whether PathDAO can maintain a positive cycle with Scholars and gradually expand its global influence. To multi-habitat development, let us wait and see.
The project is an interconnected ecosystem game guild that integrates games, communities, and NFT assets. Its concept is to create an interconnected three-party community to maximize the interests of players and achieve cross-metaverse interoperability. In GuilFi, players can arbitrarily participate in high-quality games invested by the guild, experience different modes, and use guild tool functions to obtain guild rewards, etc.
The GuilFi project was established around August 2021 and is headquartered in Thailand. The team consists of Kenneth D.Cron, Mirza Uddin, Thuat Nguyen, Ronald Koo, Calvin Chu, Tascha Punyaneramitdee, etc. Each member comes from a different well-known team. They are currently building the largest game community network in Thailand as the basis for the development of the GuildFi project.
As of 2022-3-2, the main game projects of the guild include CyBall, Axie, Summoners Arena and other games. The number of official twitter communities is as high as 111,4k, the total number of Discord communities exceeds 58K, and the number of daily online users is not less than 6k , the popularity of the project is still growing.
The innovation of the guild is that it has its own Treasury Zone (accumulated wealth sector), which is divided into different areas such as growth funds, development funds, and venture funds. At the same time, the guild also has a Tool Zone tool area for user statistics related game data Wait for the result.
GuildFi ID:Launchpad is currently the first product in GuildFis NFT zone. With high-quality game partners, Metadrop Launchpad will provide users with many limited NFT or initial game products. More related assets will be launched in the future.
For future planning, GuildFi has completed phase 1 and phase 2, including launching a successful minimum viable product (MVP). The original platform and tools are provided by the largest GameFi Guild in ThailandGuildFi ID is the basis for creating an upgrade system for players and games. Track players tracks and reward them based on their engagement in the Metaverse. In the long run, games can select relevant users based on different rankings.
The first phase of Guild Network:GuildFi will start with multiple guilds in its network to create wider asset distribution, vault deployment and coverage
GXP Rewards:Players can earn GXP by participating in games and quests available on GuildFi, and can then reap many benefits from token rewards to NFT Metadrop distribution. GXP will also help in leveling up the system and determining player rankings.
Metadrop Launchpad:GameFi tools:
Tools designed to help players around the world easily participate in the GameFi ecosystem. Players have access to features such as account management, seamless payments and team management. At the same time, game creators can easily integrate their games with the platform and gain access to the player community from the very beginning.
GuildFi plans to partner with the GameFi project and support game publishing. GuildFi members will be able to gain exclusive early access to a selection of titles and get a head start on some of the most promising games at GameFi ahead of their public release.
The upgrades and developments to be carried out in the future include: advanced upgrade system, trade union network, scholarship portal, BOY section and other features, as well as the most important DAO (decentralized autonomous organization)
A total of 1,000,000,000 project tokens $GF will be issued by GuilFi. Its main uses include governance, staking mining, and participation in activities. At present, the token has been listed on Huobi, OKX, MEXC, Gate.io and other well-known centralized exchanges.
On February 21, 2022, GuildFi GF, a Web3 game community, currently has more than 10 million pledges, a TVL of $48.804 million, and an APR of 374.82%. The amount of $GF pledged previously exceeded 25 million on 2022-02-20. The community encourages players to stake and make long-term investments in the GuildFi project to achieve common development.
2.5 Avocado Guild
Avocado GuildInitial Circulating Supply: Amount Sold on TLA
In general, as a game guild, GuildFi has grown to such a scale in less than half a year. It focuses on the screening and exploration of high-quality games, and is committed to building a community ecology with a high degree of consensus. Although there is still a certain gap compared with the total number of YGG guilds, it is not inferior to the former in terms of perfect functions and popularity, and its potential cannot be underestimated.
It is a P2E game guild that can provide NFT. By lending NFT to bounty players, players can earn income by playing games, and then share it with the guild. At the same time, the guild also provides education and support for all bounty players.
Avocado was the first guild to reach 10,000 bounty players, while also being very community-focused and committed to contributing to the local people. When a new bounty player joins a guild, the player and guild split 50/50.
2.6 Good Games Guild
Good Games GuildWhen the players contribution becomes more (SLP income, support for community activities, education and contributions to the management of the guild) when the player makes a contribution, the guild increases the player share ratio. Avocados immediate goal is to actually improve the lives of bounty players in guilds.
The token of Avocado Guild DAO is $AVG, and the total supply of tokens is 1,000,000,000 pieces. On December 27, 2021, Beijing time, the initial auction (TLA) of $AVG tokens was launched on Copper Launch. The sale price of $AVG tokens is $1.43. Tokens are released linearly, and the total circulation increases year by year with time.
It is a chain game association located in Southeast Asia, aiming to create the largest virtual world economy by sponsoring players to participate in games, investing in games and earning in-game assets, and creating tools that can improve future games and metaworlds.
The goal of the guild is not only to invest in games, but also to build some chain game tools to help players manage their assets scattered in various games, become a game center, and provide players with all-in-one services from entering the game to realizing the assets after the game ends. series of services.
Good Games Guild shoulders an important mission: to become one of the largest game guilds in Southeast Asia, to be able to create a play to earn ecosystem for all guild members, and to grow into a pioneer in the development of the Metaverse.
The currently known team members include the three co-founders of the GGG Association, namely Aditia K. who once worked for the Commonwealth Bank of Australia and the National Bank of Indonesia, BE Suryadi, and another chief operating officer and founder Wilson T. Worked in Federal International Finance.
In terms of financing, Good Games Guild has gone through three rounds of financing. Investment institutions include: NGC, OKEx, Chromia, LD Capital, etc. These financings not only provide strong economic support to GGG Guild. At the same time, GGG has obtained investment and partnership with many games. Art platform, striving to achieve the goal of further expanding the community and guild.
As of 2022-03-02, the GGG guild has been in operation for 5 months, covering up to 30+ games, with over 400+ active guild members and a total of 100,000+ members. I believe it will enter a new era in the near future stage.
The use and monitoring of NFT assets, the funds collected by the GGG guild will be used in the form of game assets and become the guild’s income. Special items for some game assets will be listed separately, such as in-game scholarships, in-game asset purchases/rentals, etc. The GGG Guild will closely monitor and review these assets.
NFT trading market, GGG and guild members can sell and buy game-related assets in the NFT trading market, ranging from art items to in-game virtual assets.
Good Games Mobile App is a mobile application developed by the GGG guild, which aims to help guild members to check the achievements, rankings and rewards obtained by players in real time. Within the app, players can also convert their rewards into fiat-based assets that can be instantly withdrawn and deposited into their cryptocurrency accounts.
During the development phase, GGG will always monitor the market and community responses to ensure that the developed products can meet the needs of the market and guild members.
Good Games Guild issues governance token $GGG with a total supply of 100,000,000 pieces. Tokens can be used for event rewards, platform payments, and guild governance (participating in community voting governance, initiating community proposals, etc.). $GGG tokens will be released linearly within 48 months after TGE.
2.7 BlockchainSpace
Blockchain SpaceIn addition, $GGG has also launched a pledge pool based on its tokens. By pledging $GGG tokens to get more token rewards, there are currently two pledge pools, namely $GGG single-token pledge (33.01%) and $ LP pool pledge of GGG-$BNB (188.2%)
Different from other guilds, GGG guild has launched a real-time monitoring function on the mobile terminal, which is convenient for players to check account rewards, achievements and even rankings in the game anytime and anywhere.
2.8 GameFi Guild
GameFi GuildEstablished in April 2021. In November 2021, it has experienced two rounds of financing with a total of 6.15 million US dollars. And in December, a 3-day public offering of tokens was held on the Copper Launch platform, raising a total of 14.32 million US dollars.
2022-01-02, BlockchainSpace, a P2E game association, and ImmuneFi jointly launched a smart contract and blockchain bug bounty program, with rewards up to $50,000.
The project was established on December 23, 2021. It is a cryptocurrency-led community decentralized autonomous organization (DAO). The community has a relatively complete guidance system and empowers guild partners and participants with corresponding governance capabilities. Regularly search for high-quality game items to interoperate and guide users in the guild to participate.
Its idea is to help users participate in Gamefi games without threshold, reduce the cost of participation, and at the same time, enjoy the fun of the game or the corresponding game rewards to motivate.
There are no Telegram and Medium media communities. The latest official twitter update was more than a month ago, and there is no relevant financing news on the Internet, and the team information has not been disclosed yet.
As far as the current situation is concerned, we are skeptical about whether the project will continue to operate. Poor publicity has led to heat issues and a continuous decrease in the number of followers.
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3. Development and future
The concept of game guilds actually existed a long time ago, and it was especially popular in online games in the early days. Just as people always yearn for a collective life, the guild was originally a group of players who gathered together to communicate through text and voice to form a community.
Adhering to the concept of If you lose, you will save, if you fight, you will help, many game players spontaneously form and join guilds, divide roles, and jointly maintain the development of the community. At this stage of the guild, most of the players stickiness to the guild is just the game level (cooperation, team formation) and emotional (communication, resonance) needs.
But with the development of the game itself, the nature of the guild has slowly changed. After the guild grows, interest issues are gradually mixed in, that is, the inflow and distribution of funds. Over time, the conflict between the guild president and the members in the distribution of interests intensified. From the brothers who fought bloody battles together, the friends who helped each other, to the leeks who were cut off today, members were not reconciled to this, and began to think about how to solve the problem of over-centralization in the organization, and GameFis guild came into being.
Web3 advocates co-construction, sharing and mutual benefit. With reference to this idea, the GameFi Association adopts the governance model of DAO, provides cryptocurrency teaching services, provides scholarship (scholarship) programs, that is, game props rental services, and issues its own tokens.
Token holders have the right to make suggestions and vote on community development, information is open and transparent, and development dividends are shared. This is the essential feature of the GameFi guild, and it is also the difference from the traditional online game guild in the Web2 stage.
For players who want to play and love to play games but lack early start-up funds and resources, guilds and their relationship needs are complementary. The guild pools resources, provides rental services, and increases employment opportunities.
If long-term healthy development can be achieved, the guild will grow stronger and stronger, and every individual in it will be a beneficiary. Players can play the game at a lower cost and earn tokens from it, serve in the guild to solve their own employment problems, and assist the guild to develop and eventually share the profits with the currency.
In addition, the relationship between guilds and games is also complementary, and the development of guilds is inseparable from the development of the entire GameFi track. Unlike traditional game guilds, GameFi game guilds generally have relatively strong financial reserves, so powerful guilds can directly invest, incubate and support the operation of the entire game.
Compared with the traditional game industry, which focuses on games and earns money from players, the GameFi Game Association allows players to participate more in game design, enhances the players sense of experience, increases the stickiness between players and games, and then makes a decision in terms of economic benefit division. A certain balance.
But at this stage, it is difficult to avoid the need to absorb new users for a long time to maintain the circulation of tokens, the value evaluation of NFT assets is too single, the community votes dominated by large players, and the guild career planning is not clear.