SocialFi or AIGC, who will detonate 2023?
In the past few days, have you been swiped by such a string of codes?
npub1pjnmdaumqwzy37w6lq2eerre0hz8aqx2560u5au8revkpsdcywfsy9apzz
On February 1, Twitter founder Jack Dorsey tweeted that the social products Damus and Amethyst, based on the distributed social media protocol Nostr, have been launched in the Apple App Store and Google Play Store respectively. Subsequently, Damus announced that it will randomly distribute small amounts of bitcoins to users through the bitcoin lightning network, and will launch the function of bitcoin rewards for posts in the next version.
For a while, the WeChat Moments and Twitter timelines were screened by their respective public key letters, and decentralized social DeSoc became a hot topic again.
Along with these public key letters, there are also various screenshots of conversations with ChatGPT. "How much can Bitcoin reach in 2023", "When is the next round of bull market in the currency circle"... All kinds of unconstrained questions were thrown to AI.
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DeSoc, the gateway to the Web3.0 world
Social networking is one of the core pillars of Web 2.0 and a hot area in the crypto industry.
In the Internet age, platforms such as Meta (formerly Facebook), Twitter, WeChat, YouTube, and Douyin have collected a large amount of user data and grown into giant technology companies. The biggest profit logic of Web2.0 is "traffic realization", which realizes the realization of social capital through the realization of products, advertisements and services. It is difficult for users who provide data to have the ownership and use rights of their own data.
When the social network evolved from Web2.0 to Web3.0, the block chain technology had built the most important basic technology module of Web3. Benefits, Decentralized Social (Decentralized Social, DeSoc) came into being and became one of the entrances to the Web3.0 world.
In the encryption market around 2017, a large number of blockchain + social projects emerged. Steemit, Voice, ONO, QunQun, GSC, Huoxin, TTC Protocol and other star projects have appeared. However, some projects have disappeared due to the early immature market environment, limited user participation and limited ecological model.
Therefore, when Damus sparked a social storm again, Justin Sun, the founder of TRON and member of Huobi Global Advisory Committee, posted on social platforms that when discussing the potential of these new decentralized social platforms, one must not forget the past entrepreneurs The new social paradigm they pioneered. A decentralized architecture ensures users control over their data. Users are rewarded for creating and curating content, incentivizing them to produce high-quality content and engage with the community. This model has successfully fostered a vibrant and engaged community on the platform, with users ranging from ordinary individuals to businesses and organizations.
Just as Sun Yuchen said, the "possessible" feature of Web3.0 determines the biggest difference between Web3.0 and Web2.0 - the fundamental change in the logic and model of benefit distribution. In other words, Web3.0 users can have data ownership and benefit accordingly.
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The influx of capital, the rise of new forces in DeSoc
In 2022, social entertainment content such as "decentralized social networking", "Web3.0 social network", "Web3.0 music" will be a hot topic, and hot new concepts such as soul binding will appear. With Elon Musk's high-profile acquisition of Twitter, people have aroused various speculations about TwitterFi and even Web3.0 social. The hot discussion about decentralized social networking has once again been pushed to a climax.
After experiencing the success of DeFi Summer and GameFi, Web3.0 entrepreneurs naturally thought of SocialFi represented by decentralized social networking, capital also smelled the social potential in Web3.0, and continued to follow this track Note.
Ryan Selkis, the founder of the blockchain analysis company Messari, recently issued a document stating that decentralized social networking is his primary investment theme for 2023.
According to statistics from RootData, in 2022, in the field of Web3.0 social entertainment, both the number of financing and the amount of financing will increase significantly. The total number of financing is 56, mainly concentrated in the seed round stage. A typical financing event is that Farcaster, a decentralized social protocol, completed a $30 million financing led by a16z.
Founded by former Coinbase executive Dan Romero, Farcaster is a fully decentralized protocol that makes it easy for developers to build decentralized social networking applications. Farcaster uses the Ethereum architecture, and creating a profile on Farcaster generates a seed phrase and an identity on the Ethereum Goerli testnet.
In addition to Nostr and Farcaster, the hottest DeSoc protocol is Lens Protocol, a Polygon-based Web3 social graph protocol developed by the Aave team. The core of Lens Protocol is to make full use of the potential of NFT and build a social graph based on NFT, so that users can fully grasp their own activity track data on the chain. Currently, the number of users has exceeded 100,000.
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ChatGPT is on fire AIGC 100 billion market is waiting to be developed
While SocialFi has attracted much attention, ChatGPT continues to be popular, detonating AIGC (AI-created content) concept stocks in domestic and overseas markets.
ChatGPT is a chat robot launched by OpenAI in November 2022. Because of its realistic simulation of human language, it interacts naturally with users. Two months after its launch, the number of users of ChatGPT exceeded 100 million, becoming a hot spot in the industry and the capital market.
Although it is troublesome to log in to ChatGPT, when OpenAI quickly formed product promotion and commercial landing on AIGC, the eyes of the technology circle and the capital circle were all attracted. At present, many technology giants at home and abroad have deployed in the AIGC field. Domestic companies such as BAT, Byte, and Netease, as well as foreign companies such as Google, Meta, and Microsoft, have all launched AIGC application products.
Entrepreneurs in the encryption industry are also actively exploring the combination with ChatGPT and AI, trying to get a share of the pie.
On February 4th, Justin Sun, the founder of TRON and a member of Huobi’s Global Advisory Committee, tweeted that TRON will provide a decentralized payment framework for the AI system ChatGPT, covering the smart contract system on the chain and the payment layer protocol. , the underlying call SDK and AI payment gateway.
In the specific implementation, Sun Yuchen explained that BitTorrent will solve the storage problem; the payment layer protocol provides support for stable currency settlement on the chain, and the interaction layer provides users with standard settlement and APIs for AI services; WinkLink will integrate AI oracle services, focusing on Based on the decision-making issues required by smart contracts on the chain; combined with JUST and SUN applications in DeFi, relying on AI's powerful computing and analysis capabilities, AI investment builds investment management services for assets on the chain, intelligently allocates assets, and achieves more efficient and stable returns; APENFT Market will deeply support AI-generated content, and provide one-click decentralized storage, NFT Tokenization, pending orders and transaction services for AI-created works.
Justin Sun also revealed that TRON will establish an AI research team and cooperate with the AI industry to expand its AI strategy.
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The future has come, build a Web3.0 diversified innovation ecology
DeSoc will definitely be a sharp edge to break through the client in the Web3.0 era. As we have seen, many native Web3.0 projects are actively exploring the transformation of social network models, and building new Web3.0 social networks based on open social graphs, NFT or token economic models.
At the same time, the encryption industry is constantly looking for new topics and hot spots. With the endorsement of Jack Dorsey and the influx of capital, SocialFi may grow into a narrative story like NFT in 2021, and various platforms will also compete around SocialFi. Among them, Huobi was the most radical, taking the lead in expressing its support for Nostr in the form of announcements.
Huobi announced on February 2 that during the heated discussion of the Web3.0 social project Nostr in the community, Huobi closely kept updating the social ecology of the Nostr project and maintained close communication with Damus APP to jointly build the Web3.0 social industry. Huobi also revealed that if you register with Huobi and fill in the Damus public key address, you will have the opportunity to enjoy the airdrop share of Nostr and related Web3.0 social ecological projects.
In addition, the Web3.0 information distribution protocol RSS3 has also announced the integration and adaptation of the decentralized social protocol Nostr and Damus applications. Searching the Nostr address in the RSS3 ecological product Hoot.it can display the social data of the address. In the future, developers can also read Nostr address data through the RSS3 API.
Despite the mushrooming of new projects, Web3.0 social is still in the early stages of development, and the direction is relatively vague. Especially in the face of the barriers of Web2.0 social giants binding massive social relationships, it is extremely challenging for users to re-establish social relationships from scratch. Perhaps, this problem can only be resolved after the wider adoption of the encryption industry and the improvement of infrastructure. Fortunately, we have seen that entrepreneurs and participants in the encryption industry are working hand in hand to build and share a new world. In the new Web3.0 social year, expect a vigorous social renaissance from platform-centric to user-centric.
And the rise of AIGC may make up a story of the next generation Internet. Web1.0 is read-only, Web2.0 is read-write, and now the story of Web3.0 is the value Internet based on blockchain. Web3.0 has been emphasizing the "creator economy", which coincides with the problems that AIGC wants to solve. Using blockchain technology, it is entirely possible to create an ecological network around AIGC.
Through the empowerment of AICG and the economic model under the Web3.0 model, creators can exponentially amplify their creativity and influence. It also allows more people to realize the transformation from consumption to participation, from user to owner.
The future has come, and with the support of Web3.0 social networking and AICG, a new round of paradigm shift has begun.







