In-depth research report | Grass — — Expanding AI data bank

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DePINone Labs
2 days ago
This article is approximately 6554 words,and reading the entire article takes about 9 minutes
How did Grass stand out among all the DePIN projects? What factors should Grass pay attention to in its subsequent participation?

TL;DR

How does Grass stand out among the DePIN projects?

  • The core factor is zero-cost with no threshold. Users are the cornerstone, and other factors are leverage.

  • Grass uses the dual engines of technology + model to break through the DePIN involution - ensuring data authenticity through zero-knowledge proof and Solana Layer 2 architecture to solve the dirty data pain point in the AI industry; at the same time, using the bandwidth mining → points incentive model to convert 2.5 million users into data nodes, forming a crushing advantage on the supply side.

  • The surge in demand for AI data, the popularity of Solana and DePIN, and reasonable operational methods have made DePIN a leader in AI data.

  • In the short term, we will see whether the decentralized transition will be successful in 2025.

  • In the medium term, demand verification: the scale of AI enterprise procurement data;

  • Look at the compliance game in the long term: data privacy and ownership rules.

  • The biggest risk at present is that “token carnival masks demand vacuum” - if AI customer orders fail to increase in volume in the future, the perfect business flywheel may degenerate from a positive cycle of “data-capital” into a supply-side bubble.

1. Industry Background

1.1 DePIN: Reconstructing the global paradigm of infrastructure

Definition and core logic

In recent years, with the maturity of blockchain technology and the rise of Web3 concepts, all walks of life are exploring decentralized transformation paths. DePIN is the embodiment of this trend in the field of infrastructure. DePIN (full name Decentralized Physical Infrastructure Networks) is a new economic model that integrates global decentralized physical resources (such as computing power, storage, bandwidth, energy, etc.) through blockchain technology.

Industry drivers

In-depth research report | Grass — — Expanding AI data bank

Segmentation and typical cases

  • Physical infrastructure: represented by Helium (decentralized wireless network), building a global communication network through community deployment of hotspot devices;

  • Digital resource network: including Filecoin (decentralized storage), Aethir (distributed computing), etc., forming a shared economic model by integrating idle resources.

Market Potential

1.2 AI Data Demand: Explosive Growth and Structural Contradictions

Data demand scale and characteristics

  • Massive increase: Taking GPT-4 as an example, training requires more than 45 TB of text data, and the iteration speed of generative AI requires real-time data update and diversification;

  • Cost share: The cost of data collection, cleaning and labeling in AI development accounts for more than 40% of the total budget, becoming the core bottleneck of commercialization;

  • Scenario differentiation: Autonomous driving requires high-precision sensor data, medical AI relies on a privacy-compliant case database, and social AI relies on user behavior data.

Pain points of traditional data supply

  • Data barriers: Core enterprises/entities and other giants control a wide range of data sources, and small and medium-sized developers face high barriers and unfair pricing;

  • Data silos: Data are often scattered among different institutions and enterprises. Data sharing and circulation face many obstacles, which leads to the inability to fully utilize data resources.

  • Data privacy: Data collection often involves privacy and copyright disputes, such as the Reddit API charging incident that triggered developer protests;

  • Inefficient circulation: Data silos and lack of standardization lead to duplicate collection, and global data utilization rate is less than 20%;

  • Disruption of the value chain: Individual contributors who create data cannot profit from the subsequent use of the data.

DePIN’s path to success

  • Distributed data collection: Capture public data (such as social media and public databases) through a node network to reduce the cost of data collection and improve the efficiency and scale of data collection;

  • Improve data quality and diversity: Through the DePIN incentive mechanism, more participants can be attracted to contribute data, thereby improving the quality and diversity of data and enhancing the generalization ability of AI models.

  • Decentralized cleaning and labeling: Community collaboration completes data preprocessing, combined with zero-knowledge proof (ZK) to ensure data authenticity;

  • Tokenized incentive closed loop: Data contributors are rewarded with tokens, and demanders use tokens to purchase structured data sets, forming a direct match between supply and demand

In-depth research report | Grass — — Expanding AI data bank

2. Basic information of the project

2.1 Business Scope

  • Problem solved: Traditional web crawling is usually done by centralized systems, which is inefficient and prone to errors or biases. Grass aims to provide reliable and verified Internet data in a decentralized manner, and the data provided by decentralized users is naturally diverse, multi-regional, and real-time.

  • Vision and Mission: Grasss vision is to create a decentralized Internet data layer where data is collected, verified, and structured in a trust-minimized manner. Its mission is to empower users to contribute to the data layer and incentivize participation through a reward mechanism.

  • How to participate: Users can get started in just three steps: visit the Grass official website, install the extension/client, connect and start earning Grass Points. This way of contributing bandwidth to earn rewards provides ordinary users with an opportunity to share the dividends of AI growth.

2.2 Development History

2.3 Team situation

According to Rootdata, Grass was developed by Wynd Labs and its founder is Andrej Radonjic, who is the CEO of Wynd Labs and holds a masters degree in mathematics and statistics from York University and a bachelors degree in engineering physics from McMaster University.

2.4 Financing and key partners

Investors and Support

Seed round: A $3.5 million seed round was completed in 2023, led by Polychain Capital and Tribe Capital. According to Rootdata, total financing after the seed round reached $4.5 million, including a pre-seed round led by No Limit Holdings.

Partners

Blockchain Platform: Built on the Solana network, the project leverages Solana’s high performance and scalability.

3. Project technical analysis

3.1 Core Technology Architecture: Sovereign Data Rollup

Grass is building the first sovereign data rollup. It simplifies data sourcing and transformation through a globally distributed network of Grass nodes, making structured web data universally accessible to AI. The infrastructure is powered by a dedicated data rollup on Solana and is designed to manage the full lifecycle of data — sourcing, processing, validation, and dataset construction. The architecture revolves around the following components:

In-depth research report | Grass — — Expanding AI data bank

  • It consists of three layers: validator, router, and Grass node.

  • Users share unused Internet bandwidth by installing browser extensions/desktop applications, forming Grass nodes and gathering them to form a global distributed network. Currently, Grass has more than 2.5 million nodes, covering more than 190 countries, and captures about 100 TB of data every day, providing a diverse and geographically representative data source for AI development.

  • GRASS routers connect GRASS nodes to validators. Routers are responsible for node networking and relaying bandwidth.

  • Validators receive, verify, and batch the transactions distributed by the routers. They then generate ZK proofs to check session data on-chain. At the current stage, data collection is handled by a centralized system, and in the future, it is planned to be decentralized through a Layer 2 network.

  • Grass uses zero-knowledge proofs to verify the source of data and ensure data privacy and integrity. ZK processors generate on-chain proofs to verify the source of data and track its life cycle, enhancing data credibility. As Donovan Choy said, the application of ZKP solves the trust problem of traditional web crawling and provides transparency for the AI data market.

  • Grass Data Ledger is the link between captured data and L1 settlement layer. Data is recorded on the blockchain through Grasss Layer 2 network (based on Solana) to form a Sovereign Data Rollup. This ensures the transparency and traceability of data, and supports AI developers to efficiently access structured data sets.

In-depth research report | Grass — — Expanding AI data bank

3.2 Technological breakthrough and rationality

  • Applying the DePIN concept to web data crawling fills the gap in the decentralization of AI data collection. This is the first large-scale application of DePIN in the field of data infrastructure.

  • Using ZKP to verify data origin solves the privacy and trust issues of traditional centralized crawling, which is one of its technical highlights.

  • Build a Layer 2 network to handle high-throughput data transactions, taking advantage of Solana’s low cost and high efficiency.

  • In addition, Grass plans to launch Live Context Retrieval technology in the first quarter of 2025, which will further enhance its ability to provide real-time data for time-sensitive AI models.

  • The scale of the node network can support the provision of diverse data sources, which is in line with the principles of decentralization and democratization.

  • ZKP’s privacy protection capabilities ensure user data security and enhance user trust.

  • The deployment plan of Layer 2 network will improve network efficiency and scalability and support large-scale data processing needs.

4. Business Model Flywheel

4.1 Closed loop business model: making full use of token incentives

Grass’ business model can be summarized as follows: users contribute bandwidth to obtain Grass Points rewards → scrape public data resources on the web → AI companies purchase data → profits form a closed loop through token distribution.

  • Users share bandwidth by installing extensions/desktop applications, and recommending friends provides 20% direct rewards and second-level and third-level rewards of 10% and 5%.

  • Grass Points are calculated based on factors such as bandwidth usage and geographic location, and there are plans to add rewards based on milestones and online time in the future.

  • Grass nodes utilize users unused bandwidth and relay traffic so that the network can crawl public web data.

  • Grass’s residential proxy network provides AI developers with a diverse and geographically representative data source.

  • AI companies purchase structured data sets through the Grass network for model training.

  • The network revenue is distributed to users through GRASS tokens, forming a sustainable incentive mechanism. Grass Points can be converted into GRASS tokens, with a total supply of 1 billion. The community allocates 300 million tokens for future incentives and router rewards to ensure long-term development.

  • Tokens can be used to stake routers to support network traffic and earn rewards through network activity.

In-depth research report | Grass — — Expanding AI data bank

4.2 Model Innovation and Success

The biggest innovation in Grass’s business model is the formation of a positive feedback loop through the referral system and token rewards. Of course, this is also the commonality of most DePIN projects.

  • High user engagement: Over 2.5 million users as of March 2025, demonstrating ease of use and community appeal.

  • Market fit: The demand for AI data is growing rapidly, and Grass fills the gap in the decentralized data layer, which is in line with industry trends.

  • Economic incentives: Through token rewards and referral systems, a positive feedback loop is formed to attract more users to participate.

4.3 Flywheel Risk

Consistent with the vast majority of DePIN projects, the weak spot in the supply-demand business flywheel lies on the demand side.

In-depth research report | Grass — — Expanding AI data bank

5. Economic Model

When the capital feast ebbs, is the DePIN token the hard currency of AI data, or a chip in the game of passing the parcel?

5.1 Token Model

Grasss token economic model is based on its native token $GRASS, with a fixed total supply of 1 billion.

  • Community: 30% (300 million), including:

  • Future Incentives: 170 million for retroactive program rewards to early contributors and developers who create valuable content or tools for the network.

  • Router rewards: 30 million, used to incentivize routers to support network traffic and reduce latency.

  • First airdrop: 100 million (10% of total supply), distributed on October 28, 2024, rewarding more than 2.5 million users.

  • Foundation and Ecosystem Growth: 22.8% (228 million), held by the Foundation to support network operations, upgrades, partnerships, and RD.

  • Early investors: 25.2% (252 million tokens), with a 1-year lock-up period and a 1-year vesting period to ensure long-term commitment.

  • Team: 22% (220 million tokens), with a 1-year lock-up period and a 3-year vesting period to encourage long-term development of the team.

  • Rewards: Incentivize users to contribute bandwidth and refer others.

  • Staking: Users can stake GRASS tokens to routers to support network traffic and earn rewards. There is no minimum term and a 7-day lock-up period is required to unstake.

  • Governance: Token holders can participate in network decision-making, including voting on proposals and partner selection.

In-depth research report | Grass — — Expanding AI data bank

5.2 Token Market Analysis

The Grass projects token $GRASS was issued through the first airdrop on October 28, 2024, with an initial price of approximately US$0.64.

In-depth research report | Grass — — Expanding AI data bank

Reasons for the surge in listing prices

  • Large user base: The first airdrop on October 28, 2024 will distribute 100 million tokens, covering more than 2.5 million users and greatly increasing market liquidity.

  • The first network DePIN project token: Compared with the high threshold for participation in traditional DePIN projects, network idle projects led by Grass have greatly lowered the threshold for user participation. Among these projects, Grass is the first to conduct TGE, and it also broke the deadlock of no DePIN project ICO for a long time.

  • Exchange Listings: Tokens have been listed on major exchanges such as Bybit, Gate.io, and Bitget, increasing trading volume and investor interest.

  • Industry Market Sentiment: The boom in DePIN and AI-related projects boosted investor confidence, especially in the fourth quarter of 2024. CryptoRank.io noted that the activity in the Solana ecosystem also contributed to the price increase.

  • Staking mechanism: Grasss staking mechanism provides users with lucrative returns. By the end of 2024, the total amount of GRASS staked by users reached 27 million, accounting for 35% of the total supply. Compared with the industry average APR, Grasss 43.69% annualized rate of return has undoubtedly attracted the attention of many investors. As the demand for staking increases, the markets optimistic expectations for Grasss future growth have become more and more obvious.

Operational Enablers

  • User Incentive Mechanism: Rapidly expand the user base through the referral system (20% direct reward, 10% and 5% for the second and third levels), exceeding 2.5 million users by March 2025.

  • Community Engagement: Active community activity and transparent progress updates enhance market confidence, such as consistently sharing milestones via X posts.

  • Technological progress and market expectations: There are plans to launch Android and iPhone mobile applications, as well as the deployment of Layer 2 networks, to attract more investors. Bitget News mentioned that the announcement of the 2025 roadmap further boosted prices.

Development Risks

  • The current price of the currency is driven by the supply-side frenzy (low circulation + exchange listing effect), rather than the real demand for AI data procurement;

  • The false prosperity of staking APY up to 68% is actually the hidden cost of token inflation;

  • 47.2% of the tokens are held by the team and early investors (220 million + 252 million), which will be gradually unlocked from 2025. If the demand side does not explode simultaneously, it may trigger selling pressure.

6. Project Ecosystem Analysis

Grass is in a leading position in AI data and idle network-based DePIN projects, with obvious competitive advantages.

6.1 Horizontal Comparison (Competition Analysis)

According to incomplete statistics, there are more than 600 projects in the DePIN industry with a total market value of more than 16 billion US dollars. In the last three months of 2024, Grass has topped the DePIN project popularity list of Rootdata.

In-depth research report | Grass — — Expanding AI data bank

6.2 Vertical Potential (Industry Space)

Growth potential of DePIN and AI industries

The DePIN industry is growing rapidly, using blockchain to manage physical infrastructure networks. According to HTX Research, there are 650 projects in 2023 with a total market value of $35 billion, covering sub-fields such as storage, computing, and AI data collection.

Scalability supported by the Solana ecosystem

Grass is based on the Solana network, which is known for its high performance and scalability, making it a great fit for DePIN applications. Solanas fast transaction speed (thousands of transactions per second) and low fees support Grass to handle high-volume transactions, which can enhance its expansion potential.

7. Future Outlook

7.1 Project Development Route

At the first Founders Symposium of 2025, Grass outlined several key initiatives for the year ahead.

Technology iteration

  • Lightweight node network and mobile deployment: It is planned to launch Android and iPhone mobile applications, allowing users to contribute idle bandwidth through their mobile phones to expand the user base and participation. According to Bitget News, the mobile application is expected to complete testing and be released in the second half of 2025.

  • Data Quality: The GRASS 2025 roadmap includes the deployment of Sovereign Data Rollup, which is expected to be completed in the fourth quarter.

  • Decentralized transition: Grass plans to complete the transition to full decentralization by the end of 2025, deploying a Layer 2 network based on Solana, using zero-knowledge proofs (ZKP) to verify data and ensure privacy and security. This will make data collection and verification more decentralized and enhance the trust and reliability of the network.

Ecosystem Expansion

  • Dataset collaboration: Grass has collaborated with Ontocord and LAION to create the VALID dataset, which will be further developed. This multimodal collection of 30 million audio clips, images, and text is the basis for AI model training and an important resource for developers.

  • Partnerships: GRASS plans to form partnerships with AI companies and other stakeholders to expand the utility and adoption of the network and attract more data buyers.

Governance upgrade

  • User incentive optimization: Grass will optimize its user incentive system, including adjusting the calculation method of Grass Points and the referral mechanism (20% direct reward, 10% and 5% for secondary and tertiary levels) to enhance user engagement and retention.

  • Community participation: The project will solve past problems such as the first airdrop distribution through transparent communication and community activities, rebuild community trust, and maintain long-term development. (The first airdrop caused dissatisfaction due to Phantom wallet issues, which need to be fixed through subsequent updates)

7.2 Risks and Challenges

Model Risk

  • If the demand side (AI companies purchasing data) fails to materialize, Grass will not be able to generate enough revenue to reward users, users may lose motivation to participate, the network size will shrink, and data collection capabilities will be affected, forming a vicious cycle and ultimately the model will be unsustainable.

  • It is not yet clear how Grass will set its pricing data. If the price is too high, it may lose competitiveness; if the price is too low, it may not be able to cover operating costs.

  • Grass could lose market share if new data collection techniques, such as synthetic data, replace residential proxies. According to EnterpriseAI.news, synthetic data is on the rise and could reduce the need for real data.

Technical risks

  • The transition from centralized to decentralized involves technical complexity and may face scalability, security, and performance issues. The deployment of Layer 2 networks needs to ensure high throughput and low latency, and any technical failure may cause network disruption.

  • Research shows that the decentralized transition of similar projects has led to a decline in user experience due to scalability issues, and Grass needs to be managed carefully.

  • In a decentralized network, data is collected by user devices and its quality and integrity must be ensured. Any data bias or malicious activity may affect the trust of AI developers. Data quality is the core challenge of all DePIN projects.

  • The implementation of ZKP needs to ensure that the source of data can be traced, but it may face efficiency issues and affect processing speed.

  • The efficiency of zero-knowledge proof directly affects network performance. Studies have shown that ZKP may increase computing costs in high-data-volume scenarios. Grass needs to optimize ZKP to balance privacy and performance.

Market Risk

  • Grass faces competition from centralized data providers like Luminati and decentralized competitors like Nodepay. Alternative projects may offer lower costs or richer features that will appeal to AI developers.

  • Continuous innovation is needed to maintain market leadership.

  • Data privacy regulations, such as GDPR, may place greater demands on decentralized data collection, and regulatory changes may increase operating costs or restrict certain activities.

  • Research shows that the DePIN project needs to adapt to the regulatory environment in different jurisdictions, and Grass may face compliance pressure.

  • The first airdrop distribution caused community dissatisfaction due to Phantom wallet issues, and trust needed to be rebuilt to maintain user engagement.

  • Any further community management mistakes could lead to user loss and affect long-term development.

  • The current coin price is driven by supply-side frenzy (low circulation + exchange listing effect) rather than real AI data procurement demand.

  • The total supply of GRASS tokens is 1 billion, and the distribution needs to be managed to avoid market volatility. Unlocking by early investors and teams may lead to price pressure, and it is necessary to balance user incentives and market stability.

7.3 Summary

Some reference content

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