Original author: Viee, Biteye core contributor
Recently, the InfoFi concept has been rising rapidly. The Leaderboard of Kaito, a leading project, made early participants rich, and the price of Cookie.fun, the second largest project, rose sharply after the launch of the Snaps function.
When KOLs and whales have already started to gold-dig in the InfoFi track, are you still confused: What exactly is InfoFi? It trades neither BTC nor ETH, but the illusory attention, reputation, and even the possibility of an event. Is this reliable? More importantly, as a retail investor, how can you get a share of it? This article will deeply dismantle the core of InfoFi and provide a reference guide for retail investors to grasp the next Alpha gold mine.
1. InfoFi Deconstruction: When “Information” itself becomes tradable gold
1.1 What is InfoFi?
Simply put, the core idea of InfoFi (Information Finance) is to transform traditionally difficult-to-quantify, non-price information—such as the market attention of a project, the reputation of a Twitter account, the probability of a proposal being passed, and even the activity of a narrative—into tradable and priced financial assets. It can be a novel speculative tool that allows market participants to gamble on the information itself; it can also be a powerful Alpha information mining engine that helps investors find early signals in complex information.
1.2 The logic behind the rise of InfoFi: Why now?
The emergence of InfoFi is not accidental, it is the inevitable result of technological development and market demand evolution:
Empowered by AI technology: The advancement of AI big models has made it possible to capture, analyze, and make sentiment judgments on massive amounts of social media data, news, and on-chain behaviors, providing a technical foundation for the quantification and pricing of information.
The Crypto markets continued thirst for new narratives and Alpha: The market is always looking for the next growth point and Alpha opportunity, and the emergence of InfoFi provides new room for imagination.
The trend of attention precedes price: In this cycle, the surge in popularity of a project or narrative is often a precursor to price fluctuations, which is particularly evident in the Meme track. InfoFi is trying to make this precursor explicit and tradable.
1.3 Why should retail investors pay attention to InfoFi?
For ordinary retail investors like us, the significance of InfoFi is:
Reduce information gap: There is information asymmetry in the financial market. InfoFi, to some extent, brings implicit information gaps to the surface. If you can interpret these information assets earlier, you will have the opportunity to gain an advantage.
Auxiliary tools discovered by Alpha: Even if you do not directly participate in transactions on the InfoFi platform, the data it generates (such as project popularity trends, market forecast results) can provide valuable references for token investment and assist in judging market sentiment.
Small capital leverages big opportunities: Compared with DeFi mining, which requires a large amount of capital to participate, some InfoFi platforms (such as prediction markets) allow users to participate with smaller funds, and even most projects only require talking to gain potential returns.
2. Track Scanning: Key Projects and Participation Methods in InfoFi Landscape
InfoFis territory is expanding rapidly. We have selected 12 representative projects and attached participation methods to help everyone get started quickly.
2.1 @KaitoAI
Introduction: Kaito is the originator and track pioneer of the InfoFi concept. Kaito Yaps quantifies attention through AI and supports application scenarios such as SocialFi. In the future, Kaito aims to become the interoperable information finance (InfoFi) layer of Internet information, connecting creators, users and brands.
How to participate: First register Kaito Yaps, connect your X account and bind your wallet. Accumulate Yaps points by publishing original and in-depth content related to Yapper Leaderboards or Kaito, and actively interact with high-reputation accounts. Generally, the top 1,000 Yappers in the Kaito rankings enjoy priority project token allocation quotas, so be careful to avoid low-quality content and fake volume.
Link: https://yaps.kaito.ai/yapper-leaderboards
2.2 @Galxe
Introduction: Galxe is a well-known crypto task distribution project, and has launched its community growth platform Starboard. Starboard has attracted more than 20 projects and is expected to combine Galxes powerful task system to help project parties accurately identify high-quality users and achieve high-quality and sustainable community growth through full network data capture, on-chain and off-chain comprehensive dashboards, and AI public opinion analysis. Users can win exclusive rewards by being on the list with real contributions and accumulate verifiable reputation assets.
How to participate: 1. Post high-quality content related to the cooperative projects on Starboard on Twitter to accumulate Aura points. 2. Continue to participate in traditional tasks on the Galxe platform to accumulate Galxe loyalty points, which may be used together with Aura points as a weighted consideration for project party rewards. The Starboard user interface is relatively simple and focuses more on project party management.
Link: https://app.galxe.com/starboard/explore
2.3 @cookiedotfun
Introduction: Cookie.fun is a real-time data dashboard launched by AI-driven Cookie DAO, originally used to track AI-related token information. Now it has launched InfoFi and launched Cookie Snaps, dedicated to analyzing crypto projects and KOLs, and rewarding high-quality Twitter content. The platform provides multi-dimensional indicators including mindshare, market sentiment and price trends, which is more open than Kaito.
How to participate: The core is to publish original content related to official designated projects such as Spark (@sparkdotfi) or CookieDAO (@cookiedotfun) on the X platform to earn snaps points. When posting, be sure to mention the official account, use relevant hot tags, and maintain interaction with the community and the continuity of content. In addition, you can also get points by successfully inviting friends to join.
Link: https://www.cookie.fun/
For detailed tutorials, please refer to: https://x.com/biteye_sister/status/1927692104274420081
2.4 @ethos_network
Introduction: Ethos is an on-chain reputation evaluation tool for KOLs and project parties. It is known as the Web3 version of Dianping. Its core function is to generate credibility scores to solve on-chain fraud problems. Although the gameplay is different from typical InfoFi projects, its core is still to evaluate the subject through a set of mechanisms such as review, guarantee, and scoring. Ethos also launched the reputation market Ethos Market, where users speculate on various reputations and influence their real-time reputation scores by buying and selling trust tickets and no-trust tickets bound to specific Ethos Profiles.
How to participate:
1. Improve your reputation: by evaluating others (select positive/neutral/negative labels and attach text), voting or replying to others evaluations, and using ETH to provide one-way or two-way guarantees for others (guarantors can receive XP rewards).
2. Participate in Ethos Markets: You can bet ETH to predict the reputation changes of others or projects without an invitation; after getting an invitation, you can spend 0.1 ETH to create your own reputation market. In addition to reputation points, Ethos also has an XP points system. Most of the above interactions can accumulate XP points and have the opportunity to obtain potential airdrops.
Link: https://app.ethos.network/
2.5 @bamdotfun
Introduction: bam.fun is a decentralized creator monetization platform that allows social media users of any size to directly participate in brand marketing and earn income based on real influence (not just the number of fans). Users only need to choose brand activities and publish social content according to the rules. The platform will automatically track the content effect and pay according to the Final Impact scoring mechanism (comprehensive views, fan quality, real interaction), without the need to apply for the whole process. bam.fun is committed to creating a new content economy model that everyone can participate in and pay according to real contribution.
How to participate: Use your Twitter account to register and log in to BAM, and bind your wallet address to receive rewards. Blue V certified accounts can directly choose brand tasks on the platform to participate and make money; ordinary accounts mainly get rebate rewards by inviting others to register. After selecting a task, Blue V users will obtain a personal tracking link, and publish content on the X platform according to specific task requirements (including links, tags, topics, etc.), and the platform will automatically track the data. The income is calculated based on the qCPM model (revenue per thousand effective views). After the event ends, the rewards (USDT or project tokens) will be automatically distributed to the bound wallet, and there is no need to manually submit proofs throughout the process.
Link: https://bam.fun/campaigns
2.6 @noise_xyz
Introduction: Noise is a mindshare trading protocol that allows users to speculate on the trend of project attention rather than the token itself, supports up to 5x leverage, and is priced based on real-time data streams provided by third-party oracles such as Kaito. Noise was launched on the MegaETH testnet in March 2025, and its long-term goal is to promote attention trading to the mainstream market.
How to participate: After receiving an invitation, users can trade mindshares set up for various crypto projects on the Noise platform, that is, speculate on trends such as market attention and discussion heat of the project. So far, Noise officials have not announced any incentives for point plans or airdrops.
Link: https://app.noise.xyz/pages/discover
2.7 @wallchain_xyz
Introduction: Wallchain is a Web3 AttentionFi ecosystem that aims to measure and reward the real influence of encrypted content. X Score is used to evaluate user influence, and Quacks rewards high-quality content and effective interaction to comprehensively evaluate the content dissemination and interaction quality of users on social platforms.
How to participate: Link your Twitter account, post valuable crypto-related content (such as market analysis, project tutorials, trend forecasts, etc.) on Twitter, add specific tags or mention the official account @wallchain_xyz. When the content is liked or forwarded, you can earn Quacks points, and the X Score will also increase accordingly.
Link: https://app.wallchain.xyz/auth
2.8 @MirraTerminal
Introduction: The core goal of MirraAI is to achieve accurate screening of high-quality Web3 content, and is committed to building an open, fair and efficient AI ecosystem through data training and verification with community participation. Dynamic learning is carried out based on the real-time contributions of the majority of Web3 users to ensure the diversity of data sources. Participants can obtain NLP points or tokens as rewards by contributing high-quality content.
How to participate: Connect your personal Twitter account and follow MirraAI and its robot account. Your personal points (including creation points, scout points, and recommendation points) can be viewed on the Profile page.
· Create content: After users publish high-quality content, if it is discovered by other scouts and mentioned (@) the official Twitter, once the content is recognized by AI, both the creator and the scout can earn points.
· Scouting content: Users proactively discover high-quality content created by others and submit scouting by mentioning (@) the official Twitter account. If the content is recognized by AI, both the scout and the original content creator can get points. To prevent scoring, each person can submit a maximum of 5 scouts per day.
Link: https://mirraai.xyz/
2.9 @GiveRep
Introduction: GiveRep is a SocialFi protocol based on the Sui blockchain, which converts users social interactions on Twitter (such as tweets, likes, and retweets) into on-chain reputation assets $REP. Its core Identity function builds on-chain reputation by tracking users behavior on Twitter, and has a Trophy Score indicator, which is calculated based on the number of views, likes, retweets, and comments of users tweets; users can obtain Reputation Points and specific rewards by marking @giverep in tweets or participating in the loyalty programs of various projects.
How to participate: 1. Comment and interact: mention @GiveRep when commenting on SUI ecology and other content on Twitter (1 point per tweet, 10 points per day, limited to 2 tags for original tweets). 2. Publish original content: publish high-quality tweets or long tweets on X, and mark @GiveRep at the end (scores based on interaction). 3. Loyalty projects: join the loyalty project list, publish tweets about designated projects such as Ika (mark their official accounts, no need for @GiveRep), and score based on views.
Link: https://giverep.com/
2.10 @xhunt_ai
Introduction: XHunt is an AI-driven InfoFi platform that aims to help users better discover valuable KOLs and project parties. Users can view the comprehensive and special rankings of KOLs and project parties influence, the investment and financing status of projects, KOLs token mentions and price fluctuations, and KOLs MBTI analysis. At the same time, users can also score projects and KOLs and create various tags, similar to Dianping in web3. Recently, XHunt has been upgraded to a new version, with new features including viewing trend analysis of popular tickers and Twitter discussion summaries of popular projects, including positive and negative views.
Participation method: Post comments on the project and KOLs to get points and token rewards (B2 reward activity will start soon)
Link: https://www.xhunt.ai/zh-CN
2.11 @QuoteChain_AI
Introduction: QuoteChain rewards high-quality content creators through the content mining model. After users post content on social platforms, AI will evaluate it. If the content is high-quality, they can get its native token $QT reward. The reward is quickly issued every 10 minutes, just like the blockchain produces a new block every 10 minutes. The project has received support from the well-known market maker Wintermute, but its participation threshold is relatively high. Users must have a Twitter account with Blue V certification, more than 50 followers, and the account registration time is not less than 90 days.
How to participate: To participate in QuoteChain, you must meet the Blue V certification, more than 50 followers, and an account registered for more than 90 days. Make a creative reply under the post published by the official Twitter account of QuoteChain. If your reply becomes one of the most popular, it will be quoted by the official Twitter account and you can get $QT tokens as a reward. You can check your ranking in the platforms leaderboard and check the number of $QT tokens you have obtained in your personal Dashboard.
Link: https://www.quotechain.ai/
2.12 @DexCheck_io
Introduction: REP is a content creation incentive platform launched by the data analysis tool DexCheck, which aims to help project owners accurately locate and reward their real community supporters. The platform has a low entry threshold, and content creation is divided into meaningful content and promotional content. Users need to balance the proportion of the two to strive for higher scores. Project owners can submit projects to gain exposure, and their online approval not only requires official review, but also depends on the pledge voting results of DexCheck governance token $DCK holders, thereby giving $DCK tokens actual governance value.
How to participate: The content published must be original and closely related to the project being promoted, and clearly mention the token name of the project (such as $TOKEN), otherwise the content will not be effectively recognized by the system to be counted in the reward. The reward will be calculated and issued based on the ranking of the weekly or monthly leaderboard.
Link: https://reps.dexcheck.ai/
3. N ways for retail investors to make money by participating in InfoFi
Write-to-earn: Most of the projects mentioned above belong to this type. If you are good at content creation and hardworking, making money through this type of project is a more sustainable way. However, you should be aware that indicators such as reputation may be inflated or manipulated. Learn to distinguish whether the KOLs calling is true or just for fun.
Direct trading: If you are confident in your judgment of specific events, or are good at capturing market hotspots, you can directly participate in the trading of information assets on platforms such as Noise and Ethos. Speed, accuracy and ruthlessness are the key.
Decision-making support: Use Kaito search, Ethos scoring indicator data, etc. as the Crypto Investment Data Panel to assist in investment decisions on projects.
Project investment: Research the InfoFi track itself and select potential project tokens for medium- and long-term investment. Pay attention to its team, technology, community and token economic model.
Interactive participation: Pay close attention to the dynamics of emerging InfoFi projects, actively participate in their test network interactions, community activities, content contributions, etc., and strive to obtain early airdrops. This is an effective way to intervene at low cost.
4. Retail Investors’ “Guide to Avoiding Pitfalls”
Information overload: InfoFi tools themselves will also generate a lot of information, so avoid falling into a new information cocoon or echo chamber effect.
Focus on real interactions and community quality: Pay attention to identifying InfoFi projects with fake popularity, especially the authenticity of information, including data brushing and the creation of fake popularity. You can observe the authenticity of Twitter discussions. Are real users communicating, or a large number of homogeneous robots speaking? If the discussion is healthy enough, there should be questioning voices and in-depth technical discussions.
Keep independent thinking: The information provided by any InfoFi tool is only for reference, and the final decision still needs to be based on your own independent research and judgment. You can deliberately read those analyses that differ from the mainstream views, which will help you to more comprehensively evaluate risks and opportunities.
In short, the most direct and authoritative way to understand an InfoFi project is to study the project white paper and documents, and carefully read the projects understanding of InfoFi, product mechanism, technical architecture, and token economic model.
5. What is the impact of InfoFi on the industry and where will it go in the future?
How will InfoFi affect the crypto industry? Below are some KOL/institutional analyses from different dimensions.
@CryptoPainter_X believes that Kaito, as the leader of the InfoFi track, is achieving screen-sweeping marketing with extremely high cost-effectiveness, building a new business model of traffic capital platform, where KOLs are almost workers and platform token pledgers are like shareholders. On the one hand, it allows the platform to continue to make profits and create demand for its tokens, but it also raises deep concerns about excessive concentration of influence and market manipulation. https://x.com/CryptoPainter_X/status/1924997064590819545
@BroLeonAus believes that although InfoFi projects (such as Kaito) are not perfect, such as the controversial Yap rankings and the value may be diluted by score manipulation, it is still a SocialFi practice with more promising landing prospects. Its impact on the industry is: providing a visible entrance and value closed loop for mid-level creators; if the vision of social behavior = currency can be realized, it will be a milestone in the InfoFi field. https://x.com/BroLeonAus/status/1917395528150835255
@starzqeth believes that Kaito turns creators into algorithm riders. Although it empowers the platform itself through the new Mindshare indicator, the homogeneous content and professional miners participants it has spawned are difficult to convert long-term value for the project. Therefore, the industry should learn from its model in the future, but it is more necessary to root the interests in the real community rather than simply amplify the volume. https://x.com/starzqeth/status/1928315214237421850
@ZKSgu summarized the Kaito algorithm rules and proposed that although the system is full of uncertainty, it breaks the original KOL pattern and does provide a valuable opportunity for newcomers without influence to be seen and compete with industry leaders. This is its positive side. https://x.com/ZKSgu/status/1887923371800936924
@DWFVentures believes that InfoFi has great potential. However, we should also be aware that the market share of a project cannot be evaluated based solely on attention share; at the same time, incentive-driven content creation may spawn a large amount of low-quality content, diluting truly valuable high-quality content. https://x.com/DWFVentures/status/1929463158898671997
@Bruce1_1 believes that although InfoFi seems lively, it has also led to a serious increase in information entropy, making content serve algorithms rather than users. Since the platform algorithm cannot effectively identify the quality of content, it only rewards quantitative data such as posting and interaction, which has spawned a large number of black hat SEO-style scoring behaviors. This not only drowns out truly high-quality and in-depth content, but also allows the public opinion field to be dominated by water armies. Creators need to be wary of becoming traffic feed for platform algorithms. https://x.com/Bruce1_1/status/1927736276125643138
So where will InfoFi go in the future?
Currently, InfoFi mainly focuses on market attention and influence transactions (Kaito AI, Cookie.fun, Noise.xyz, etc.), on-chain reputation (Ethos Network, etc.), etc. In the future, InfoFi may have stronger synergy with other tracks:
InfoFi + DeFi: For example, the on-chain reputation score of Ethos Network may be directly used as a credit reference for DeFi lending in the future. A good reputation can obtain a better lending rate or a lower collateral rate. In addition, the quantitative strategy of DeFi can use the real-time sentiment index, heat trend, and predicted probability generated by the InfoFi platform as important trading signal inputs.
InfoFi + SocialFi: The value of creators’ Social Tokens can be more fairly priced in the market based on their attention, influence, and content quality through the InfoFi platform.
InfoFi + AI: AI Agents can enter the InfoFi market as participants to conduct information arbitrage and risk hedging.
For retail investors, only by understanding the essence of InfoFi, learning how to use tools, and avoiding risks can they become smart information gold diggers and discover their own Alpha.
