CoinW Partners with Football Superstar Luka Modrić, Leading a New Chapter of Crypto Inclusion with "Long-termism"

April 9, 2026 ---- Global crypto asset trading platform CoinW announced that Croatian footballer and Ballon d'Or winner Luka Modrić has officially become its global brand ambassador.

As the crypto industry gradually moves towards standardization and maturity, CoinW aims to leverage sports—a highly globalized form of expression—to translate the abstract concept of "long-termism" into a more universally understood user language. This initiative seeks to break down the barriers of the crypto finance ecosystem and reach a broader audience.

From Doubt to Validation: A Real-World Case Study of Long-Termism

Modrić's career trajectory is seen as a classic example of overcoming uncertainty and external bias.

When he joined Real Madrid in 2012, he was initially underestimated and even questioned by outsiders. However, over the next decade, he proved himself through consistent and sustained performance: winning 6 Champions League titles, 28 major trophies, and breaking the long-standing Ballon d'Or duopoly of Cristiano Ronaldo and Lionel Messi in 2018. Even in the later stages of his career, after moving to AC Milan, he maintained a high level of competitive form.

For him, time is not a drain, but an amplifier.

CoinW believes that this ability for "stable output across cycles" resonates intrinsically with the platform's own development path. Since its founding in 2017, CoinW chose technology and risk control as its core focus from the industry's early days, building a multi-layered security system and maintaining stable operations through multiple market fluctuations. During the industry turmoil in 2022, the platform experienced no major security incidents.

Currently, CoinW has over 20 million registered users globally, supports more than 1,000 trading pairs, with annual trading volume exceeding $200 billion. Its derivatives business ranks among the top globally.

From Endorsement to Connection: Web3's "Breaking Boundaries" Approach

Compared to traditional endorsement deals, this collaboration places greater emphasis on transforming user perception and reconstructing the path to participation.

Centered around the 2026 FIFA World Cup cycle in the US, Canada, and Mexico, CoinW will launch a series of themed content and interactive mechanisms under the "Breaking Bias" banner. Through user participation and content co-creation, it aims to translate the judgment, rhythm, and decision-making experiences from sports scenarios into an entry point for understanding digital assets, thereby lowering the cognitive barrier and enhancing engagement.

In other words, it attempts to let users first "understand a match," then "comprehend a trade."

Prior to this, CoinW has been consistently expanding into sports and broader cultural fields: including becoming an official partner of LaLiga and participating as a Web3 partner in events like the East Asian Football Championship. Through this series of cross-border initiatives, the platform continuously strengthens its connection with the global sports audience, seeking more universal expressions for the blockchain narrative.

The Midfield Metaphor: Defining Order Through Guidance

In modern football, the midfield is not the most glamorous position, yet it often dictates the rhythm and direction of the game.

Modrić's value lies precisely in his control of tempo and judgment in choices amidst complex situations. This ability also reflects the role of a trading platform in the market: providing structure and order amidst volatility, creating a safe, efficient, and engaging trading "new home ground" for users migrating towards value.

For new users entering the crypto market, CoinW has launched the "Beginner's Village" program. From the first deposit to the first order, the platform uses clear guidance and education to help users transition from observation to participation, gradually building a deeper understanding of the trading process and platform environment.

Simultaneously, CoinW employs gamified learning and community interaction mechanisms to transform complex trading logic into a participatory and growth-oriented experience. Rich incentive activities allow users to accumulate experience and skills through practical trading, truly gaining a sense of achievement. Just as Modrić connects the entire team with his movement and passing, CoinW is paving the way for every user's crypto journey through mechanism design.

Nassar Al Achkar, Chief Strategy Officer of CoinW, stated: "The way Modrić controls the rhythm of the game is precisely the role CoinW aspires to play for its users—to be the guide on their crypto journey. We hope this collaboration will enable more people to step into the crypto world steadily and confidently through CoinW."

Navigating Cycles: The Practical Path of Long-Termism

When asked how he maintains peak performance for so long, Modrić's answer is "passion and perseverance." At 40, he remains active on the pitch, and every run is a continuous validation of that answer.

In a high-volatility, strong-cyclical industry environment, CoinW considers "long-termism" one of its core competencies.

Specifically, the platform continuously invests resources in its security system, compliance framework, and product structure, while enhancing users' decision-making capabilities across different market phases through user education and ecosystem building. Its strategy is not to chase short-term trends, but to focus on stable service and long-term trust.

CoinW believes that the real differentiation in the industry lies not in temporary scale, but in the ability to consistently provide reliable infrastructure through cyclical fluctuations.

Conclusion

From being underestimated to becoming a world-class midfield maestro, Luka Modrić's career trajectory embodies the value of "time and stability."

CoinW has grown from an early industry participant into a global trading platform, tested through multiple market cycles.

This collaboration is not merely a brand-level partnership, but a shared expression about "how to build long-term value amidst uncertainty." As digital assets gradually move towards the mainstream, CoinW seeks, through this partnership, to propel crypto finance from being an efficiency tool towards becoming infrastructure with more universal significance.

About CoinW

Founded in 2017, CoinW has become one of the world's leading crypto asset trading platforms, providing a one-stop digital asset service gateway for users in multiple countries and regions worldwide. The platform offers comprehensive smart trading services. As of October 2025, its average daily trading volume exceeds $5 billion, ranking 4th on Coingecko's derivatives rankings, with registered users surpassing 10 million. CoinW is committed to "empowering user wealth growth" and "enabling blockchain technology transformation," continuously optimizing its product architecture and launching multiple independently operated innovative product lines. CoinW expands its brand influence through sponsorships of international sporting events. Simultaneously, CoinW consistently upholds social responsibility, actively engaging in public welfare initiatives, such as donating supplies to support orphanage construction in Africa. In the future, CoinW will continue to promote global inclusive finance, lead the development of the crypto industry, and advance the global adoption of blockchain and crypto assets. 

For more information, please visit the CoinW official website, or follow CoinW's X account and join the CoinW Telegram group.

Disclaimer: This article is for brand information display only and does not constitute investment advice or a trading solicitation. Digital asset trading involves high risk, and users are solely responsible for their financial decisions. Service offerings may vary depending on jurisdiction and are not available in all regions.