Original article by Ish Verduzco
Original translation: TechFlow
Last week, I flew to New York City to give a workshop for cryptocurrency founders.
The goal is to give them some basic social skills that they can implement right away.
The following is a summary of my speech.
Why build social influence?
An active social presence can help:
Increase sales
Attracting Talent
Building partnerships
Get financing
Get User
Collect product feedback
Building Community
I was the head of growth at my last startup, and when we first launched our public beta, we immediately got 1,000 downloads thanks to our online presence.
More details here .
I have friends who have raised significant amounts of funding, built entire teams, and landed major collaborations simply through their online influence.
If youre still wondering if this is worth it, heres what you can do:
Chris Bakke:
When we were running our last company, we generated over $3M in revenue in 2021-2022 from my personal Twitter account alone (when I had a lot fewer followers).
How to run a business and socialize at the same time?
With limited time and many things to do, maybe you feel that content creation is not your strong point.
Here are five tips to help you get started today:
Tip #1: Focus on one platform
Choose the platform where your target audience is most active
Find 10-20 creators who have your ideal audience
Follow them and study their content
Set up notifications for the first 5 accounts
Interact with people in their content and replies
After mastering one platform, consider expanding to a second
Tip #2: Schedule time for creative work
Treat your online presence as part of your job
People prefer to pay attention to individuals rather than brands
Spend at least 10% of your time on this.
Set aside a few hours each week to focus on creating content
Use Typefully or Bluecast to schedule content for the next week in advance
Daily community management
Tip #3: Take advantage of prompts and daily themes
Tip example:
「Explain your job in simple words」
「Share how you came up with the product idea」
More tips can be found here
Theme examples:
Monday - Thought Leadership
Tuesday - Community Highlights
Wednesday - Company News
Thursday - Product Marketing
Friday - Founder Reflection
Tip #4: Get support from your team
If you are having difficulty, you can ask the team for help:
Uncovering stories by interviewing you
Help editing and formatting your social media content
Actively interact with your posts after they are published
dont want
Let someone else take full control of your account
Think too much. Act first, collect data, then optimize
Tip #5: Empower your employees
Treat employees as “internal KOLs”
Encourage them to share their expertise online
Allowing them to build their own audience and endorse the brand
Leverage employee networks to spread company content
Create a Slack channel for company social posts to promote interaction
Develop a positive online culture
Finally, I think a successful founder online presence should include:
Continuously publish content regularly
Actively participate in dynamic interactions
Sharing knowledge in professional fields
Don’t make people feel that you are always selling products
Share personal information (such as hobbies or interests)
Keep a light-hearted and humorous attitude
Don’t view social media as just a propaganda tool
Show your personal charm
Summarize
Start with a social platform
Set aside time each week to create
Using prompts and topics to overcome writers block
Uncover your story with the power of a team
Encourage employees to build their own online presence
Bonus tip: Enjoy the process. This is social media.
