Original | Odaily Planet Daily ( @OdailyChina )
Author: Golem ( @web3_golem )
April is Binance’s airdrop month, and frequent wallet IPOs and direct airdrops have become a topic of discussion in the community. Binance Wallet has currently launched 15 exclusive TGE IPOs, 8 of which were launched intensively in April. At the same time, 7 direct airdrops were also held in April. In order to make the eligibility criteria for participating in TGE (Token Generation Event) or receiving airdrops more quantitative, Binance launched the Alpha Points System on April 25.
Why has Binances airdrops been so frequent since April? In fact, as early as April 14, He Yi posted a message clearly stating that Binance has no listing fee, but there are different types of listing airdrops. Projects that want to list on Binance can apply for wallet IDO, Launchpool and Mega Airdrop to airdrop for users. As the liquidity center of the crypto market, Binance is very attractive to project parties. It is precisely with this advantage that Binance has inspired project parties to launch the airdrop frenzy in April.
Binance airdrop, who was rewarded?
Binances airdrops are almost risk-free and stable income. Although a single airdrop is a small profit, the airdrops that come every two or three days are enough to satisfy your hunger. Even if you are an ordinary Binance user, if you do not have multiple accounts to take advantage of, the total income from participating in Binance Wallets new shares and airdrops can reach at least $1,686, of which at least $961 can be earned in April alone.
At the same time, as shown in the above figure, the conditions for obtaining Binance airdrops are not harsh. The first eight phases of Binance Wallet TGE new listing activities were all zero threshold to participate. Even if certain transaction thresholds and Alpha points requirements were set to prevent the proliferation of studios, they were still within a reasonable range. A user who normally uses Binance Alpha transactions can also enjoy the benefits.
Compared with the traditional way of making money, such as participating in the interaction with the project party to obtain airdrops, it is more cost-effective to obtain airdrops from the project party as a Binance user.
From the perspective of threshold and cost, the threshold for users to participate in the project is not only high, but also requires learning various on-chain operations, and the time and financial costs are huge. It is common for a project to spend tens of thousands of handling fees for one to two years without issuing coins. In contrast, the threshold for Binance airdrops is lower, and you only need to trade in Binance Alpha, without additional learning costs, and the handling fee costs are extremely low. With the integration of Binance Exchange and wallets, users can directly buy and sell Binance Alphas on-chain tokens through the Binance Exchange account, further reducing the difficulty of operation.
However, when Binance Alpha launched the points mechanism, the transparent rules and quantified qualifications increased the enthusiasm of users with high usage rates. Unfortunately, it also provided opportunities for studios specializing in Binance airdrops to brush points. Tutorials such as the best brushing strategies were everywhere, and the points threshold for participating in wallet IPOs and receiving airdrops was forced to be raised. However, since ancient times, you cant have your cake and eat it too, and in order to maintain a balance, Binance also added backward-compatible points rules in the later events, so that even users with low usage frequency can expect to receive airdrops.
From the perspective of income, the airdrops obtained by users through spending time and energy on margin trading may not be as much as those obtained from Binance after deducting the cost. As shown in the income comparison in the figure below, the direct airdrop income obtained by Binance users from the first few rounds of projects is 5-7 times higher than that obtained from the community. Even when the project margin trading users lose money, the airdrop income obtained by Binance users is still considerable.
Source: IceFrog ( @Ice_Frog 666666 )
Binance airdrop rewards real users and also warns unscrupulous project owners.
Some people believe that Binance Wallets TGE and airdrop activities directly killed the Galxe/project testnet/mainnet interaction and other free-to-play activities. The combination of high frequency + low threshold + no PUA + short cycle + considerable returns has made traditional free-to-play activities unattractive.
But in fact, it is not the users who should be worried about Binance’s move, but the unscrupulous project owners. Airdrops were originally a way for project owners to give back to the community after getting results, but in recent years, airdrops have become chaotic, with project owners using airdrops as bait to attract users and complete growth tasks. The user interaction threshold and cost are getting higher and higher, but when the airdrop finally arrives, they betray the community.
Binances continuous low-threshold airdrops since April are undoubtedly tearing off the fig leaf of some unscrupulous project owners, making users realize that they can get airdrops even if they do not experience PUA or lick dogs and only do normal transactions. If airdrop activities like Binance are normalized, it may also produce the effect of good money driving out bad money in the market. Project owners have to rethink reducing interaction costs and points thresholds, and further expand the airdrop ratio in order to gain user recognition again.
Binance Alpha: A new path for combining CEX and on-chain businesses
How CeFi and DeFi can be integrated and developed is a topic that all leading exchanges are exploring this year. The market has gradually formed two approaches: one is to separate exchanges from on-chain businesses and independently explore the compliance of on-chain businesses; the other is to blur the boundaries between centralized platforms and decentralized platforms again, so that exchanges and on-chain businesses can be integrated and developed. Binance clearly prefers the latter.
On April 7, Binance co-founder He Yi said at the 2025 Hong Kong Web3 Carnival, The exchange and wallet businesses are not completely independent. Ordinary users actually use the exchange as a wallet, so for them the exchange is a wallet. This also means that Binance chooses to put user experience first, and leave security compliance, on-chain aggregation, etc. to itself.
Binance Alpha is the culmination of Binances path of combining CEX and on-chain business. It allows users to purchase on-chain assets directly from the exchange, which not only provides a good experience but also requires no additional learning costs. Binances frequent wallet new launch activities and airdrops starting in April also reflect the advantages of combining CEX and on-chain business. On the one hand, airdrops encourage more users to use Binance Alpha transactions to achieve market share and user growth; on the other hand, Binance also makes user interaction on CEX effective. The exchange is no longer a casino that people denounce and cannot afford to play, but is also practicing the Web3 concept, respecting the community and giving back to the community.
Binance Alpha has become the link between Binance spot and the community
There is no doubt that Binance is not in a rush to develop its Alpha section. It will not only stop in April, but will also provide more benefits to Alpha users in May and in the future. At the same time, Binance Alpha has become a link between Binance spot and the community. A simple indicator is that the on-chain tokens with a long-term large trading volume on Binance Alpha must have a more solid community foundation.
On April 11, Binance announced the results of the second round of voting for listing coins , giving higher weights to projects with large trading volumes on Binance Alpha. ONDO, BIGTIME, and VIRTUAL, which were launched in the second round, ranked first, fourth, and second in trading volume on Binance Alpha, respectively.
According to AB Kuai.Dong statistics , the frequency of Binance spot listing Binance Alpha projects is also accelerating. After 16 projects were included in Binance Alpha, they were first listed on Binance contracts and then directly went to Binance spot.
Therefore, Binance Alpha has become an important observation area for Binance spot listings. Both spot and futures listings will give priority to projects listed on Binance Alpha. The trading volume of projects on Binance Alpha also represents a certain degree of community recognition. On April 25, Binance officially announced the spot listing standards . For projects that have been listed on the contract/Alpha platform, the focus will be on their secondary market performance, price stability, compliance, unlocking plans, etc.
Drive the coordinated development of BNB Chain ecological projects
Binances airdrop craze is also exerting a ripple effect, promoting the prosperity of BNB Chain ecological projects. For example, the lending ecosystem of BNB Chain has seen a surge in demand for BNB short-term lending due to the hot new issuance activities of Binance Wallet, which has not only promoted the growth of existing lending platforms within the ecosystem, but also promoted healthy competition within the ecosystem, resulting in the emergence of a new generation of lending protocols such as Lista Lending.
According to DeFiLlama data, BNB Chains total lending TVL has increased by more than $300 million from $1.923 billion at the beginning of April to $2.283 billion.
At the same time, Binances airdrop activities are also bringing natural traffic to the BNB Chain ecological project. According to Binances official announcement , Binance will launch a limited-time Binance Alpha Points promotion from May 1st. The purchase of BSC Alpha tokens will be calculated as double transaction volume, and the formula is Alpha Volume = 2* (BSC Alpha token purchase + limit purchase order) + other purchases.
Conclusion
Looking at the year 2025, the traditional money-making ecosystem is facing unprecedented challenges. Project owners try to use airdrops as a sharp weapon for growth and marketing through complex task chains, community PUA techniques, and large-scale studio account swiping. In this environment, Binances continued airdrops are actually using its liquidity pricing to actively negotiate with project owners and retain some benefits for real users of the platform.
Looking to the future, the deep integration of Binance centralized exchange and Binance Alpha may bring more surprises to users. Through the interactive experience of Alpha points system and integrated spot and contract, users may be able to easily participate in various chain projects on a single platform, while enjoying the security and convenience of CEX.
Binances airdrop will not stop in April, but the entry of internal points and point-brushing studios to raise the points threshold is also an inevitable result of the transparency of Binance Alphas points rules. The contradiction between how to define loyal users and studio robots still exists, but Binance has not given up exploring and continues to work hard to promote the entire crypto ecosystem to evolve in a more fair, efficient and user-first direction.
