Original | Odaily Planet Daily ( @OdailyChina )
Author｜Nan Zhi ( @Assassin_Malvo )
In April, Four.Memes first project SkyAI was launched on Binance Alpha, and soon after, it received multiple funds from BNB Chains $100 million incentive plan. It was launched on Binance Futures on May 13, and its price soared by nearly 100% within 1 day. This became another BNB Chain native project that stood out from Binance Alpha. This timeline gives a glimpse into BNB Chains standard path and support in project incubation, asset issuance and growth. Currently, the $100 million plan has purchased 10 tokens, and will continue to purchase.
Back to the end of April, Binance launched the king bomb - the Binance Alpha points system to evaluate the qualifications for TGE and airdrop participation. Since then, the transaction volume of Binance Wallet has been rising steadily, surpassing all other wallet applications, and its transaction volume share set a record of 90% on May 18. The ecological linkage is significant. Among the 134 projects currently on Binance Alpha, nearly 40% are BNB Chain projects. Many projects have TGE on BNB Chain through Alpha. In addition to the projects themselves gaining a lot of exposure through Binance Alpha, it can also be seen that their tokens such as ZKJ and B 2 have achieved daily trading volumes of hundreds of millions, and have obtained excellent depth and liquidity. As of May 19, five of the seven newly launched Alpha projects, XTER, REX, AGT, PORT 3, and PRAI, are from BNB Chain.
In addition to trading, BNB Chain has also continued to work hard on ecological construction and user experience. On May 8, the on-chain Gas was reduced from 1 Gwei to 0.1 Gwei , which is one-tenth of the previous level. New protocols in various fields such as DeFi, Restaking, and AI have chosen to deploy products and applications on BNB Chain . At the same time, we have also seen leading projects such as Ethena and Resolv expand to BNB Chain.
The development of the protocol and the gains of users complement each other, forming the flywheel of BNB Chains exponential growth. For every project owner and user who hopes to seize the opportunity in the BNB Chain wave, every day is the best time to invest and participate.
Funds pour in, users explode: BNB Chain ignites growth engine
The market share of Binance Wallet transaction volume has soared to 90%, which is not due to the dominance of a single project, but the result of collective benefits and synchronous explosion of projects within the ecosystem. From the trading volume list, nine of the top ten tokens are from BNB Chain, with an average daily trading volume of more than 10 million US dollars, and all maintain an upward trend. Focusing on tokens, taking ZKJ as an example, its 24-hour trading volume on the other five platforms totaled one million US dollars, but on May 10, the trading volume on Binance Alpha exceeded 200 million US dollars, and a week later it set a record of 330 million US dollars in trading volume. It can be seen that this move has brought rich liquidity, trading depth and attention to the protocols and tokens that landed on BNB Chain . And this effect is most prominent in the BNB Chain ecosystem tokens. In the past week, the trading volume of BSC tokens has increased by 9.25 billion US dollars , a growth rate of 200%.
The reason for such a huge difference is that, on the one hand, landing on Alpha and BNB Chain has brought huge exposure to the project. At the same time, it is also because the project starts from the users perspective and does not take advantage of the period of soaring liquidity to suck blood from users large transactions . Instead, multiple tokens have added a liquidity pool with a swap fee of only 0.01% , truly realizing the basic concept of user-centricity, creating more convenience for users while feeding back to the protocol itself and the overall BNB ecosystem.
According to the latest data released by BNB Chain, the number of daily transactions on the chain hit a 6-month high yesterday, with a daily increase of up to 10%, and the daily trading volume exceeded US$6.65 billion. At the same time, the market value of its stablecoin has exceeded the US$10 billion mark, with rapid and unstoppable growth.
Furthermore, the essence behind funds and trading volume is actually users. Binance Wallet not only leads in trading volume, but also ranks first in the number of independent users. In addition to the active users on the chain before, the proportion of new users in the top ten currencies of Binance Alpha is as high as 10-20% . BNB Chain has added about 3.51 million new users in the past week , and the number of new addresses has exceeded 1 million per day for many consecutive days, and the total number of independent addresses has exceeded 557 million.
In addition to the rising transaction volume, DefiLlama data shows that the TVL of BNB Chain ecosystem projects has generally increased by 10%-20% in the past month, and new users and funds have gradually spread and settled in various protocols within the ecosystem . As the outpost and entry point of the ecological layout, Binance Alphas real and further strategic goal is to build a multi-level and sustainable system. No matter what kind of track the protocol is, it is the object of development and support sought by BNB Chain. The accumulation of funds means that real users are constantly pouring in and expanding, and the competitive position of the protocol is constantly rising. All projects can take advantage of this round of BNB Chain to reach a higher level.
BNB Chain becomes the preferred home for projects: from a newcomer to a mature protocol
BNB Chain has become the primary target for project TGE, product launches, and protocol expansion. For example, B² Network, which has long been working on the Bitcoin ecosystem, the top NFT series Doodles, and LSD protocol Haedal have recently landed. Currently, 71% of Alpha tokens choose to be launched on BNB Chain, covering AI, Restaking, DeFi, Meme, NFT and other fields.
Mature protocols also choose BNB Chain as their first choice for expansion
Not only new protocols choose BNB Chain as the preferred issuance venue, but also various mature protocols choose it as a key expansion object . On April 4, Ethena, with a TVL of $5 billion, announced that its stablecoin USDe was launched on BNB Chain, and USDe and sUSDe are available in DeFi protocols such as Pancake and Venus. In addition to USDe, the stablecoin USD 1 of the Trump familys crypto project WLFI is also issued on BNB Chain, and its current circulating market value has reached $2.1 billion .
As the most basic infrastructure, the continuous increase in the circulation of stablecoins means that the overall popularity of the ecosystem is also rising simultaneously. We also see that the neutral interest-bearing stablecoin protocol Resolv announced its expansion to BNB Chain, the income separation trading protocol RateX chose to launch its first product on it, and the NFT series BitmapPunks crossed the chain from Ethereum to BSC, all of which prove that various protocols have flourished on BNB Chain.
Widely recognized by users and communities
In addition, BNB Chains users and communities are increasingly recognized. For example, the DOOD airdrop event selected core communities such as TST, Mubarak, Babydoge, Broccoli 714, and Koma Inu. This shows that the quality of its on-chain users has been fully confirmed, and various protocols are more willing to regard users and communities on BNB Chain as the primary welfare and publicity development targets.
For users, they can also obtain unexpected benefits during daily use and transactions. The value of working on BNB Chain is more significant than that of other chains.
Binance continues to increase support for the coordinated growth of the BNB ecosystem
The inflow of funds, the expansion of trading volume, and the migration of projects represent the recognition of BNB Chain by the protocol and users. BNB Chain is also increasing its support and attracting users in various ways :
In March, a $100 million liquidity incentive program was launched, with a minimum investment of $100,000 in eligible projects, with priority given to BNB Chain native tokens, including new assets or assets completely migrated from other chains;
In collaboration with Binance Alpha, we launched a limited-time incentive campaign, in which BSC Alpha tokens will be double counted in terms of transaction volume and included in the points system; in addition, there are multiple BSC projects with transaction fees as low as 0.01, making them an excellent choice for “scoring”.
CMC Launch, the Pre-TGE roadshow platform for ecosystem partners, is led by CoinMarketCap to attract attention, and BNB Chain and Alpha will jointly issue assets and launch startup projects. The first project, BSC derivatives protocol Aster, has been announced and has received widespread attention from the community.
12 BSC project tokens have been listed on Binance spot trading through Alpha, forming an ecological closed loop.
BNB Chain’s support for projects and attraction of users are not limited to token transactions, but also attracting users by improving user experience and building a comprehensive and complete ecosystem .
$100 million incentive package
In March this year, BNB Chain launched a $100 million incentive plan, which has supported ten tokens so far: Mubarak, TUT, and KiloEx, which were selected in the first phase, received a total of $2.3 million in liquidity support, and then purchased a series of ecological tokens in multiple times, including Broccoli, TST, SKYAI, etc. Among them, SKYAI was launched on Binance Futures on May 13, and the token price soared by nearly 100% one day after the launch, while other tokens also performed well.
The incentive plan is not limited to the current hottest Meme track, but covers multiple fields, including AI, DeFi, games, etc. BNB Chain will not be limited to short-term traffic thinking, but will bring long-term construction opportunities to the protocols of various tracks by taking over the incremental, active funds and users brought by Alpha and Four.meme, and become a fertile ground for the development of innovative projects.
The $100 million incentive is not only financial support, but also a manifestation of the BNB ecosystem, including BNB Chain, being willing to personally support projects and carry out long-term construction. Users on other chains are still playing games with the conspiracy group and being drained and sucked blood by malicious project parties, tools and other various on-chain links in unknown PvP transactions. BNB Chain abandons the PvP gameplay and instead realizes the development of the ecosystem by screening, supporting and building high-quality projects in the long term. Through the PvE model, it benefits users and feeds back to the ecosystem, becoming an excellent platform for project construction and asset issuance, realizing the common growth of users and projects, and the common prosperity of the protocol and the ecosystem.
BNB Chain wave has arrived, opportunities are waiting
For project owners, BNB Chain not only provides leading infrastructure and a large user base, but also tailors one-stop support from incubation to listing for high-quality projects through multiple programs such as Binance Alpha, MVB project support, and $100 million liquidity incentives. Whether it is funding, technology, resources or marketing promotion, they can get the most comprehensive protection and exposure here .
For ordinary users, BNB Chain actively negotiates with project parties in a liquidity pricing mode, and reserves generous airdrop and rebate opportunities for real interactive coin holders and trading users; in the future, with the deep integration of Binance centralized exchange and Binance Alpha, users will not only be able to experience lower Gas and more efficient transactions on the chain, but are also expected to obtain more token incentive opportunities. However, as the number of participants and the scale of incentives continue to increase, competition can be expected to become more intense, and the earlier you enter and the more actively you participate, the more you will have the opportunity to obtain higher returns . For every project party and user who hopes to seize the opportunity in the BNB Chain wave, now is the best time to invest and participate.
