Original author: Caroline
At the 2025 F1 British Grand Prix, the McLaren team shined at its home track, Silverstone, with Lando Norris winning his first British Grand Prix and his teammate Oscar Piastri finishing second. The two currently occupy the top two spots in the driver standings.
McLaren has won nine races this season, including the first and second place in Austria and the UK, and is 234 points ahead of Ferrari with a total team score of 460 points, showing the strongest momentum since the Senna era in 1988 and the Hakkinen era in 1998. As McLaren is aiming for its first double championship since 1998, will OKXs championship metaphysics come true in 2025?
OKX’s exclusive championship effect – Manchester City and McLaren
Since becoming the official partner of Premier League giant Manchester City in 2022, OKXs sports marketing strategy has demonstrated an amazing champion effect. In the second year of cooperation, Manchester City won the Triple Crown of the Champions League, Premier League and FA Cup for the first time in team history, ushering in an epic outbreak. This victory also conveyed the OKX brand to millions of fans around the world along with Manchester Citys victory, and also promoted the upgrading of cooperation between the two parties - in 2023, OKX became the official sleeve badge sponsor of Manchester Citys mens and womens first-team football team, and the brand logo shines in major stadiums with every game.
After Manchester City won the championship, OKX quickly launched the Triple Crown NFT project, turning key game moments into digital collectibles, triggering a collection craze. In September 2023, OKX sponsored the Triple Crown trophy global tour, created an immersive interactive experience in Hong Kong, and invited legendary star Paul Dickov to get close to fans. Manchester City Club executives also said that it was the common concept of innovation-driven development that made both parties become close partners.
While Manchester Citys success story is still being told, OKXs championship magic book has opened a new chapter in the F1 arena. In the third year after OKX became the chief sponsor of the McLaren F1 team, the legendary team broke the 9-year championship drought, won the championship with 666 points, and set an amazing record of zero retirements throughout the year. OKXs brand logo shines on the side cabin of the McLaren car, and jointly designed a futuristic stealth mode paint job, which made a stunning appearance at the Singapore and Japan Grand Prix.
Behind these dazzling data, one cant help but wonder: Is it due to strength, or does OKX bring special energy?
Is McLaren getting stronger, or is OKX too popular?
From the interesting perspective of Ganzhi culture, the resonance between OKX and the championship team may be destined! OKX entered Manchester City in the year of Renyin (2022) with the momentum of water and wood, and helped its Dingwei fire and earth energy, and ushered in a big explosion in the year of Guimao. This perfect combination of time and place has achieved the great feat of the triple crown. Guardiolas 3-2-4-1 formation innovation and the output of young players (Foden, Palmer) in 2023 are the key to Manchester Citys winning the triple crown.
McLaren belongs to the Yi Si Wood and Fire symbol. The timing of its first encounter with OKX was not perfect (water suppressed fire in the Ren Yin year). The 2023 Gui Mao year was a dormant period suitable for keeping a low profile. Fortunately, in 2024 Jia Chen, wood and earth were in parallel and helped the fire. The team finally seized the opportunity to counterattack and won the championship. Jia Wood broke out of the ground, corresponding to McLarens technological breakthrough when the F1 rules were greatly changed. It ended Red Bulls dominance in one fell swoop, marking the strong return of the legendary McLaren team after years of silence.
It can be seen that the cooperation between OKX, Manchester City and McLaren is a match made in heaven. OKX attacked the most promising teams at the right time, and wrote the winning formula with them with vision and persistence. The Ganzhi calendar may outline the time window, but the championship is the inevitable outcome of strength.
Manchester Citys success is inseparable from Guardiolas bold 3-2-4-1 tactical innovation and continuous investment in the youth training system. The rise of young players such as Foden and Palmer is not only the result of innovative thinking, but also the result of years of youth training. McLarens counterattack relies on the breakthrough in the aerodynamics of the MC L3 8 racing car, which converts engineering precision into millisecond advantages on the track. Behind this are countless hours of wind tunnel testing and data optimization, polishing the technical details to the extreme, so that when the time comes, it can succeed in one fell swoop.
All of this was accumulated over many years before OKX signed the contract. Rather than saying that OKX is betting on physical fitness + champion metaphysics, it is better to say that OKX is more like a Bo Le with a unique vision. He saw the potential of Manchester City before it won the Champions League, and foresaw the brilliance of McLaren when it was at its lowest point. Only accurate vision and resonance of brand genes can truly create history.
OKX and sports are a natural match
OKXs cooperation with Manchester City and McLaren is no accident. Behind these two sports legends are audiences that overlap highly with OKX: they are young, passionate, advocate extreme performance, and are passionate and curious about technology and innovation. Because of this, the cooperation between OKX and sports competition is a natural two-way choice, a spiritual resonance of long-term accumulation and courage to innovate.
As Haider Rafique, Chief Marketing Officer of OKX, said:
“McLaren F1 Team represents speed, reliability and extreme performance – which are the core values of the OKX platform. We are optimizing our trading engine every day to ensure that users can enjoy the same high-speed experience as the F1 pit stop. The cooperation with Manchester City and McLaren not only strengthens our global brand recognition, but also proves the influence of OKX in walking with champions.”
When Manchester City rewrites the rules of the game with passing and controlling football, and when McLaren reconstructs the speed limit with data, OKX is also reshaping the paradigm of value transmission with blockchain technology. As McLaren CEO said, OKX brings innovation, insight and precision, which is exactly the foundation of victory for champions and technology companies. The reason why OKX chose Manchester City and McLaren is because it sees its own shadow in them.
This championship spirit is also being transformed into real influence. OKXs brand awareness in core markets around the world has increased significantly, accurately reaching the core user groups in the field of crypto trading. This influence reached a new height in 2025 - the Senna tribute livery at the Monaco Grand Prix in cooperation with McLaren set a global exposure of 470 million times, covering 22 F1 markets deployed by OKX; what is particularly valuable is that OKX has transformed blockchain technology into practical rights that fans can perceive through innovative projects such as Unseen City Shirts, truly promoting the implementation of Web3 technology.
After all, the so-called champion destiny is ultimately just a footnote to strength.
