In 2025, the global crypto industry will enter a period of deep reconstruction. The industry dividend has peaked, the regulatory system has taken shape, user needs have evolved, and the technical boundaries have expanded. The industry is undergoing a critical transition from incremental competition to stock competition.
At this cyclical turning point, Coinstore, the worlds leading cryptocurrency trading platform, decided to launch a comprehensive brand upgrade.
This is not a simple visual renewal, but a recoding of strategic genes. In the new era of deep integration of CEX and Web3, the brand has long surpassed the image carrier and become the anchor of user trust and the strategic core of the platforms growth in the next ten years.
When the traditional exchange model faces a ceiling, when regulatory compliance becomes a life-or-death watershed, and when user value perception undergoes a fundamental shift, how does Coinstore redefine the nature of the trading platform? How does it open up incremental space in the stock game? How does it build a sustainable global growth engine?
This issue has an in-depth conversation with Coinstore CEO Johnson Zhao, discussing the contemporary issue of re-evaluation of platform value around brand reshaping, strategic transformation, market structure and industry trends.
Q1: What is the core motivation for Coinstores brand upgrade? Why choose this time point?
Johnson: The industry is undergoing a profound reconstruction of value. In the past few years, the competition logic of the entire track has been efficiency first - comparing the richness of currencies, matching speed, and handling fee rates. But now we have observed a fundamental change: the decision-making weight of users has shifted from functional needs to trust value.
There are key driving forces behind this transformation: mature user cognition. Early users pursued short-term arbitrage, but now more people regard crypto assets as long-term allocations, and naturally pay more attention to the sustainability of the platform; the differentiation of project quality has intensified. The market has begun to reward truly valuable projects, which requires the platform to have stronger ecological construction capabilities.
In this context, pure tool-type platforms have reached their ceiling. What users need is an eco-type partner that not only provides transaction services, but also becomes a trust anchor in their Web3 world. Coinstore chose to upgrade at this moment to transform from a function provider to a value creator.
Q2: What does Brand 2.0 specifically include? What is the core value that this upgrade wants to convey?
Johnson: This upgrade is a systematic reconstruction. We have redefined Coinstore from three dimensions.
At the perceptual level, the visual language has been upgraded. The new visual system uses highly saturated flowing colors. This is not a simple aesthetic choice, but to visually convey Coinstore’s new slogan “One Touch to Crypto”, connecting traditional finance with the crypto world, connecting users in different regions, and connecting the present with the future.
At the experience level, the product concept is focused. Our vision is to create a globally trusted Web3 portal that enables transactions, exploration, and construction with one click. This is not only reflected in the extreme simplification of the transaction experience, but also extends to the seamless connection of full-link services such as on-chain exploration and ecosystem construction.
At the strategic level, the value proposition is reshaped. We have redefined the mission of the platform: to make digital assets accessible and reachable with a simple, secure, and borderless design. This means a fundamental change in the role of the platform: from a simple transaction execution tool to a full-lifecycle value partner for the users Web3 journey. We want to maximize the value of digital assets for every user through the ultimate product experience and borderless service coverage.
Q3: From CEX to ecological entrance, what mechanism designs has Coinstore made to support this?
Johnson: Transformation is not a slogan, but a systematic mechanism reconstruction. We have formulated the Four New Strategies, each of which points to the core capability building of the ecosystem entrance:
New brand, upgraded trust mechanism. It is not only a visual refresh, but also a redesign of the trust protocol. We have established a transparency reporting mechanism, a real-time audit system for user assets, and a 7 × 24-hour global customer service system, so that long-term travel companion is not just a concept, but a perceptible service standard.
New battlefield, deep cultivation of incremental market. We focus on Southeast Asia, Latin America, Africa and other high-potential Web3 regions. It is not a simple market expansion, but a localized ecosystem construction. Through the application of local compliance licenses, support for local currency trading pairs, and regionalized product functions, we will truly become the Web3 infrastructure of these markets.
New allies, innovative collaboration mechanisms. Based on the upgraded version of Launchpad, we introduced an AI-assisted project evaluation mechanism to establish a win-win model for project owners, users, and platforms. It is no longer just a project distribution channel, but a full life cycle partner from incubation, distribution to long-term operation.
New rules, reconstructed governance system. Strengthening compliance is not a passive response, but a proactive way to build a moat for sustainable development. We have launched institutional-level asset custody services and on-chain governance tool kits to make compliance an incremental value to users rather than a cost burden.
Q4: With this brand 2.0 upgrade, what specific market actions and user reach plans will Coinstore have?
Johnson: We have planned a series of perceptible actions to allow users to truly experience the changes. First, we have joined forces with our top partners such as OMDB, CINO, Axioma, Accumulate, Edubuk, Chiko, Barin Mineral Token, and StrikeBit to jointly hold an online celebration of brand upgrades. Through the Metaverse community, live broadcast interactions, community AMAs, etc., we let global users experience our new brand image and product upgrades in the first place.
At the same time, we are also preparing offline activities. At the CoinFest conference in August, Coinstore will debut with a new brand image, which will be an important stage for us to show the results of Brand 2.0 to the industry and users. We hope that through the combination of online and offline activities, more people will feel the essence of Coinstores brand upgrade.
This is an ongoing process and we will have more market actions in the future.
Q 5: In the context of the current structural reassessment of the crypto industry, how do you judge the market trends in the next 3-5 years?
Johnson: We are standing at a critical juncture in the crypto industrys transition from wild growth to mature development. Based on in-depth observations of the global market, we believe that three major structural changes will occur in the next 3-5 years:
Regulation is becoming normalized, from the gray area to the sunny track. More countries will introduce clear crypto asset policy frameworks, which is not a constraint on the industry, but a necessary path for growth. Regulatory clarification will bring two effects: first, it will significantly increase the platform entry threshold and eliminate non-compliant participants; second, it will create huge first-mover advantages and trust premiums for compliant platforms. We predict that the number of platforms that can survive in the future will be greatly reduced, but the remaining ones will be infrastructure with institutional-level service capabilities.
The user structure is transforming from the geek community to the mass market. The real turning point is the massive influx of non-crypto native users. These users will not learn complex technical concepts in order to use Web3. What they need is a simple, safe, and predictable experience like using traditional financial products. This requires the platform to complete the transformation of product philosophy from function-oriented to experience-oriented and make the complex underlying technology completely transparent.
Value capture upgrade. With the maturity of on-chain identity, reputation mechanism, and governance tokens, the role of Web3 platform will be upgraded from a simple transaction matchmaker to a governance node of the value network. The future profit model will not only come from transaction fees, but also from diversified income such as ecological governance, data services, and infrastructure operations.
Q 6: The current market is still in a relatively downturn. Do you think the industry is entering a “long cycle” stage?
Johnson: We are experiencing the transition from the first industrial cycle to the second industrial cycle of Web3.
The first cycle was driven by liquidity and narrative: from DeFi to NFT, from GameFi to Memecoin. Its essence is the rapid dissemination and price discovery of financial assets, but its structure is trust-light and delivery-light.
Now, we are entering a long cycle driven by value return: supervision begins to intervene, projects are required to disclose substantial progress, and users no longer make decisions based solely on FOMO. This is a manifestation of the industry gradually moving towards engineering, standardization, and institutionalization.
The industry is shifting from explosive growth to sustainable evolution, which is the era of long-termists. If a platform does not have institutional resilience, compliance structure and user co-construction capabilities, it will be difficult for it to survive until the next round of momentum.
Q7: What responsibilities do you think the platform should bear in the next cycle? What kind of role does Coinstore hope to become?
Johnson: I believe that at this critical stage of Web3s maturity, the platform should not just be a witness of the ups and downs, but must become a builder of the value ecosystem. This is not only an industry moral obligation, but also a commercial necessity for the sustainable development of the platform. We hope to assume long-term responsibilities at three levels:
User level: Build an open, transparent, and verifiable asset and project information system so that every user can make rational decisions based on sufficient information. We want to be a trusted intermediary between users and the complex Web3 world, rather than a risk amplifier.
Industry level: Actively promote compliance practices and take the lead in establishing industry best practice standards. Through education and knowledge sharing, help the entire Web3 industry return to the right track of technological innovation and long-term value creation, rather than short-term speculative bubble games.
Ecological level: Deeply collaborate with developers, project owners, and user communities to build a viable and sustainable digital asset network. We need to transform from a traffic distributor to a value incubator to help truly valuable projects gain long-term development momentum.
Coinstore not only connects assets and users, but also needs to take the responsibility of connecting the present and the future, connecting technology and value, and connecting individuals and the ecosystem. We believe that only by taking on such responsibilities can the platform gain a real competitive advantage in the next cycle.
The ultimate competitiveness of CEX does not lie in the marginal optimization of transaction efficiency, but in the long-term accumulation of trust value; the future space of the platform does not lie in the competition for traffic dividends, but in the co-creation of ecological value. Coinstore is trying to become the trusted first touch point of the Web3 world: let everyone who yearns for the digital future find their own door here.
Q 8: Coinstore is a representative of low-key and steady crypto exchanges around the world, and has been quietly developing overseas. What do you think of this development method?
Johnson: We prefer to call ourselves the Transsion or Kunlun Wanwei of Web3. Transsion and Kunlun Wanwei represent a Chinese overseas expansion logic that focuses on overseas markets and emphasizes product adaptation and local understanding. They do not rely on public opinion, but instead establish a strong ecological barrier in seemingly marginal markets through solid operations and accurate user insights. This coincides with Coinstores route.
Coinstores strategy has always been clear: user-centric, rooted in the fastest-growing markets such as Southeast Asia, the Middle East, and Africa, and gradually building a robust trading infrastructure through product localization, compliance priority, and long-termism.
We always believe that a truly valuable brand should not be defined by noise, but verified by time and users. Since its inception, Coinstore has taken deepening globalization as its core strategic direction, rather than simply pursuing market hot spots or short-term exposure.
We pay more attention to systematic construction: compliance system, product experience, local operation, and ecological linkage. These tasks seem slow, heavy, and complicated, but they constitute the moat of the exchange and determine whether it can survive the cycle. In the context of the continuous evolution of global supervision and the continuous maturity of user cognition, only trading platforms that truly take users as the starting point and the long-term as the scale can go further.
